Dive into the essentials of creating a user-friendly and brand-representative website for Pilates teachers and studios. Learn what content to feature front and center, how to avoid common homepage pitfalls, and why your website is the digital storefront that reflects your studio's culture and teaching style. Explore the latest in web platform features, simple SEO strategies for increased visibility, and the power of engaging visuals. Whether you're tech-savvy or seeking professional help, this episode is packed with tips to enhance your site's visitor experience and optimize calls to action. Don't miss Jenna's advice on being authentic in your messaging to attract your ideal clientele. Upgrade your Pilates website savvy with Episode 144!

LINKS:

FREE DOWNLOAD: Get Your Website Checklist

Order Jenna's Book

JZ Private Coaching

JZ Studio Library Cards

JZ Studio YouTube Channel

📚 Timestamped overview

00:00 Consider website feel, not just look for clients.

06:33 Web platforms evolved to offer variety of features.

10:34 Engage in website design, have a plan.

13:00 Consolidated content, clear navigation for effective website.

18:17 Avoid stock photos to truly represent diversity.

22:56 Consider class goals for website SEO strategies.

24:04 Find unique studio by highlighting differentiators.

30:08 Regular website maintenance essential for user experience.

32:44 Be bold and true to yourself.

34:54 Focus on experience, simplicity, and connection for success.