Daniel Hack, the Founder of the movement brand, Gr@titude. The mission behind Gr@titude is to utilize sunglasses and other empowering products for one profound purpose: to encourage one billion people to join the fight against mental illness. 

Following Daniel’s father’s suicide, he had a decision to make. He could choose to be defined by the tragedy or use it as fuel to elevate his purpose and lift millions of others with him. He chose the latter.

His vision materialized, resulting in Gratitude Lenses, a company he founded in 2020. Gratitude Lenses is a movement brand for life-seekers who desire daily reminders to be in a place of joy, to live healthier and to live a life of purpose. The company’s vision is to transform communities by inspiring people throughout the world to live joy-filled lives while practicing gratitude and being fully present.