As the owner of a PR firm and a podcast and television network, branding and marketing are at the core of everything I do. That’s why I’m especially excited to welcome my next guest to the studio—Dr. Kimberly Olson, CEO of Goal Digger Girl Co.

AI isn’t coming someday—it’s already reshaping how businesses write, market, and operate. The question is whether you’ll use it well… or get left behind.

On this episode of The Jeff Crilley Show, Jeff talks with Sherry Bronson, Artificial Intelligence Trainer & Educator, TV host, and founder of Bronson Media. With more than 16 years in television production and media, Sherry now leads Bronson Media Academy, where she helps entrepreneurs and women solopreneurs use AI tools to launch books, build websites, produce video, and automate their businesses.

In this conversation, they discuss:
- How ChatGPT and other AI tools can help small business owners start and grow faster
- Why AI levels the playing field for solopreneurs with limited time, money, and staff
- The right way to use prompts—and why you must train AI to your voice
- Common mistakes with copy-and-paste content and protecting your intellectual property

Sherry also shares her personal journey of resilience, faith, and rebuilding after losing her studio to a tornado—and how that experience shaped her mission today.

Learn more or book a consultation at: https://sherrybronson.com

If you’re an entrepreneur wondering how to use AI without sounding robotic, this episode is a practical place to start.

I’m especially excited about this episode as I have the opportunity to interview a dear friend and respected professional, Kim Fischer. Kim, founder of Kim Fischer Collective, joins us in the studio, bringing with her nearly two decades of experience in television. It’s truly a pleasure to have her on the show and share her insights with our audience.

What does it take to build a 40-year music career—and still love the stage? WT Greer has performed for presidents, royalty, and packed arenas, but his journey started with a dare, a tuxedo, and four songs.

On this episode of The Jeff Crilley Show, Jeff talks with WT Greer, an award-winning Dallas entertainer and acclaimed vocalist who has traveled the world and sung for six U.S. presidents. Known for his powerful voice and commanding stage presence, Greer reflects on the moments that shaped his career and the choices that defined it.

In this episode, you’ll hear:
- The story behind his duet with Mary Wilson of The Supremes—and the note he received from Nelson Mandela
- How a pre-med student signed a life-changing music contract and walked onstage in front of 20,000 people
- What it’s like to perform for presidents and global leaders
- Why he turned down the chance to replace Lionel Richie in The Commodores

Learn more about WT Greer at: https://wtgreer.com

If you care about craft, longevity, and doing meaningful work, you’ll appreciate this conversation.

What really makes someone a strong leader—facts, feelings, character, or something else entirely?

On this episode of The Jeff Crilley Show, Jeff talks with Jim Petersen, PhD—former Navy submarine officer, retired Navy Captain, financial services executive, speaker, and bestselling author. With 22 years of military service and decades in leadership roles, Jim brings a rare mix of discipline, reflection, and practical insight.

In this conversation, they discuss:
- The leadership lessons Jim learned as a nuclear engineer on submarines
- His book The Facts Don’t Matter and the tension between fact-based and feeling-based decision makers
- The Petersen Leadership Model, built around character, style, judgment, culture, and execution
- His latest book, The Sun Will Come Up Tomorrow, and why optimism can be a leadership discipline
- His induction into The American College of Financial Services Hall of Fame

Jim also shares how he used AI as a creative tool to help organize and sharpen his leadership frameworks.

Learn more about Jim Petersen, PhD at: https://jlpeterseninc.com/

Very few artists make it from small-town stages to the national charts. Country singer-songwriter Tori Martin is building that path one song at a time.

In this episode of The Jeff Crilley Show, Jeff talks with Tori Martin, a Florida native now based in Texas and Nashville, recording with LuckySky Music. Known for her neo-traditional country sound and “glam cowgirl” style, Tori blends classic country influences with her own modern storytelling voice.

In this conversation, they cover:
- Her early days singing in Texas Opry houses and landing her first paid gigs at 14
- The influence of Dolly Parton, Patsy Cline, Johnny Cash, and the classic country greats
- The story behind her Texas No. 1 single “Abilene” and the Laredo-inspired ballad “Last Night in Laredo”
- Her single “Lucky,” which reached No. 42 on the Billboard Indicator chart, and the message of taking a chance on yourself

Follow Tori Martin and stream her music:
Instagram: https://www.instagram.com/thetorimartin/

If you love real-deal country music and honest songwriting, this episode is for you.

Most of us have bought clothing that looked great online—only to have it fall apart a few months later. What if your wardrobe was built to last decades… and even be passed down?

On this episode of The Jeff Crilley Show, Jeff sits down with Mark Bollman IV, Founder and CEO of Ball and Buck. Mark started the company in his fraternity house at Babson College in 2008 after getting tired of low-quality products that didn’t hold up. Inspired by years of hunting and time in the field with his father and grandfather, he built a brand focused on durability, craftsmanship, and American manufacturing.

In this conversation, they discuss:
- Why Ball and Buck tests products in harsh outdoor conditions before they ever reach the store
- The “farm-to-table” approach to sourcing fabrics, leather, thread, and hardware
- Partnering with Horween Leather and other heritage makers
- Building clothing designed to improve with age and be passed down
- Expanding from pop-ups to flagship retail stores across the country

Mark also explains why they refuse to chase trends or release “filler” products—every item has to be the best in its category before it makes the cut.

Learn more at: https://ballandbuck.com

#BallandBuck #MadeInUSA #Menswear #AmericanManufacturing #Entrepreneurship

Dallas–Fort Worth will host more 2026 World Cup matches than any other city in North America. With an estimated $2.1 billion economic impact and millions of visitors expected, the big question is: how can local businesses get a piece of it?

On this episode of The Jeff Crilley Show, Jeff sits down with John J. Clendening, Founding Principal of Clients First Marketing & Communications, and partner Jeff Baum. Together, they’ve led global marketing and communications teams for seven Fortune 500 companies and are now launching “Team DFW,” a grassroots initiative designed to help small businesses turn World Cup traffic into lasting customer growth.

They discuss:
- Why bars, restaurants, and retail centers are positioned to benefit most
- Creative pre‑World Cup ideas like country‑themed weeks (think Argentina Week with food, wine, and music)
- How organized watch parties can drive serious foot traffic
- Using PR, local influencers, and digital marketing to convert one‑time visitors into repeat customers

With only a fraction of the projected 3.8 million visitors attending matches in person, most fans will be looking for places to gather and watch. This conversation breaks down how to prepare now.

Learn more: https://www.clientsfirstmc.com

What can a 17-year-old do to solve a real community problem? In Brady Zeck’s case, he built a nonprofit that’s helping animal rescues get the supplies—and transportation—they desperately need.

Brady Zeck is the founder of Trucks for Pups, a 501(c)(3) organization dedicated to rescuing and transporting dogs in need while supporting animal welfare groups across DFW and beyond. What began as a simple idea at school has grown into a network of more than 300 volunteers providing free labor, logistics, donations, and funding to partner organizations.

In this episode, Brady shares:
- How Trucks for Pups sources and transports donated supplies for local rescues
- Why transportation is often the biggest obstacle for animal organizations
- What he learned managing traffic at a spay and neuter clinic that served 800+ cars in one day
- The $100,000 fundraising goal to support 20 different charities

To learn more or donate, visit: https://trucksforpups.org

This is a powerful conversation about leadership, service, and seeing a need—and deciding to act on it.

Men’s grooming has come a long way from the days of a quick shave and a haircut. Today, it’s about confidence, ritual, and showing up well for the people around you.

In this episode, Jeff Crilley sits down with Michele Callegari, Co Founder & CEO of Barberino's, a luxury Italian barbershop brand blending old-world Italian grooming traditions with modern styling. With locations across Italy, New York, Seoul, and now Dallas through Stanley Korshak, Barberino’s is redefining how men approach self-care.\

In this conversation, you’ll learn: 
- How men’s grooming trends have shifted from rugged beards back to the clean-shaven look 
- The family immigration story that inspired the name Barberino’s 
- Why Italian craftsmanship and Mediterranean ingredients set the brand apart 
- The philosophy of "tutti insieme" and what it means for modern men’s style and presence

Learn more about Barberino’s at: https://barberinosworld.com

If you care about style, confidence, and upgrading your daily routine, this episode is for you.