Brent Gruber, Executive Director of the Electric Vehicle Practice at J.D. Power joins the show today to discuss the current state of the EV market, including progress made in 2024 with more affordable EV models becoming available. Key factors influencing EV adoption in 2025 are explored, such as range anxiety, total cost of ownership, and the potential impact of changes to EV incentives. The retail perspective is also covered, with a focus on how dealers can adapt their business models and educate sales staff to effectively sell EVs. I think we can all agree that the transition to EVs is "past the point of no return," which feels like a good time to put the "BAT SIGNAL" in the air for all the forward thinking dealers out there who are actually embracing this shift. Grab your popcorn for this one!

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This episode is sponsored by the J.D. Power Auto Summit. This one-day event on January 23rd features key industry thought leaders, real-time auto industry data and cutting-edge insights to help you make informed decisions within this ultra-competitive and highly dynamic industry. With 700+ attendees gathering for last year’s event, this is your opportunity to meet and network with leaders who are shaping the future of this rapidly changing industry, including dealers, automakers, agencies and suppliers. Get your tickets now: https://evs-for-everyone.captivate.fm/jdpower2025

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Connect with Elena:

https://evs4everyone.com/

https://www.linkedin.com/in/elenaciccotelli/

Let's talk on X:

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Connect with Brent Gruber on LinkedIn: http://linkedin.com/in/brentgruber