📗 Check out our DIY Resource Toolkit: https://offer.patientcaremarketingpros.com/diy-toolkit

In this episode, Nick and Michael delve into the risks of building a business on platforms you don't control. They share their recent experience with a suspended Google Business Profile, highlighting the vulnerabilities of platform dependency. The duo discusses historical events like the "Google Slap" and "Facebook Snap," emphasizing the importance of first-party data. They share cautionary tales about marketing platforms and payment processors abruptly terminating accounts. The conversation touches on Google's recent antitrust case and its potential implications. Nick and Michael offer practical advice for urgent care owners on safeguarding patient data and diversifying marketing strategies. They stress the need for businesses to maintain control over their customer data and communication channels, using the story of Ad Zombie's Facebook account suspension to illustrate that even large clients aren't immune to platform risks.

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