This week’s episode features a special clip from our Clinic Launch: The 90 Day Game Plan webinar we hosted back in March and it’s packed with practical, proven steps to open strong.

We break down:

📆 Why your marketing must start before day one💰 How to budget $6K–$10K over your first 90 days🏥 What really matters in your website (hint: it’s not spending $20K)📍 How to verify and set up your Google Business Profile the right way🔁 The exact 3-phase timeline every new clinic should follow🗣️ Why community outreach and digital ads should start before your grand opening📈 How to make your day 91 fully predictable—with data, not hope

Whether you're about to open or advising someone who is, this is the 90-day roadmap we’ve tested with real urgent care clinics, and it works.

🔗 Resources & Mentions:Access the webinar: https://offer.patientcaremarketingpros.com/diy-toolkit💬 Stay Connected:Follow us on Facebook, LinkedIn, and YouTube for updates, tips, and behind-the-scenes content.Website: https://patientcaremarketingpros.comFacebook: https://www.facebook.com/patientcaremarketingprosLinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWAWant to be a guest, recommend someone for the show, or ask a question? Reach out—we’d love to hear from you! Email us at [email protected]🎵 Intro/Outro Music by Devin Smith: https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ

Nick and Michael crack open one of the most controversial healthcare shifts in years, the One Big Beautiful Bill Act (OB-BBA), and what it could mean for urgent care clinics across the country.

📅 This episode was recorded on July 24, 2025. As with anything in healthcare policy, things may have shifted since then, but the strategies we cover are designed to hold strong no matter what unfolds.

With massive Medicaid changes, potential coverage losses, and growing financial pressure on rural and community-based care, this episode breaks down both sides of the OB-BBA debate — then gets straight to strategy.

Nick and Michael discuss practical moves you can make now to stay ahead, stay profitable, and stay available to the people who need you most. Because while some clinics will wait and hope for the best, the best clinics will adapt, adjust, and keep leading their communities.

🔗 Resources & Mentions:

Webinar from McDermott+ "Navigating the healthcare provisions of the One Big Beautiful Bill Act":

https://www.mcdermottplus.com/events/navigating-the-healthcare-provisions-of-the-one-big-beautiful-bill-act/

Reconciliation Roadmap Resource Center: https://www.mcdermottplus.com/resource/reconciliation-roadmap-resource-center/

💬 Stay Connected:

Follow us on Facebook, LinkedIn, and YouTube for updates, tips, and behind-the-scenes content.

Website: https://patientcaremarketingpros.com

Facebook: https://www.facebook.com/patientcaremarketingpros

LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/

YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA

Want to be a guest, recommend someone for the show, or ask a question? Reach out—we’d love to hear from you! Email us at [email protected]

🎵 Intro/Outro Music by Devin Smith: https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ

Most urgent care CEOs stay far from the weeds of marketing. But what happens when a leader decides to master it—and uses that knowledge to drive clinic growth, improve patient access, and lower acquisition costs?

In this episode, Michael and Nick sit down with Brent Kell, CEO of Valley Immediate Care, a nine-location urgent care group in Southern Oregon. For over two decades, Brent has not only led operations but rolled up his sleeves to run and refine his own marketing—blending geofencing, Google Ads, and innovative patient communication strategies to deliver measurable ROI.

From targeting sports tournaments and tourist hubs with hyper-local ads, to integrating AI voice and SMS systems that answer calls, book appointments, and reduce no-shows, Brent shares exactly how he’s using data to guide every marketing dollar. He also opens up about the KPIs that matter most, how to calculate your true cost per patient acquisition, and why the human touch still matters in a digital-first strategy.

Whether you’re an urgent care operator, a healthcare marketer, or a leader looking to better connect operations and patient growth, this conversation delivers proven, actionable tactics you can adapt right now.

🔍 In This Episode, You’ll Learn:

📍 How to use geofencing to target visiting sports teams, hotels, and RV parks for urgent care growth
💻 Why Google Ads remains the backbone of digital marketing—and how to maximize ROI
💬 How AI voice and text tools like Flip and Podium are cutting unanswered calls and booking more visits
📊 The KPI Brent tracks above all others to guide marketing investment decisions
🧠 Why top-of-mind brand awareness still matters in the era of digital attribution
🎥 How to repurpose evergreen seasonal content to boost reach year after year
🤝 Why CEOs should understand digital marketing—even if they don’t run the campaigns themselves

🧠 About Our Guest

Brent A. Kell, R.T. (R), is the Chief Executive Officer of Valley Immediate Care in Medford, Oregon, where he has led the growth from a single clinic to nine facilities since 2002. With over 30 years of healthcare management experience, he also serves as Limited License X-Ray Instructor and Program Director with the Oregon Board of Medical Imaging, among other leadership roles. An active volunteer in search and rescue and ski patrol, Brent brings both operational excellence and a passion for service to everything he does. Outside of work, he’s an avid hiker, skier, runner, and climber.

🔗 Resources & Mentions

Connect with Valley Immediate Care:

Website: valley-ic.com

Facebook: ⁠⁠https://www.facebook.com/Valley.IC⁠⁠

YouTube: https://www.youtube.com/@valleyimmediatecare7659

Connect with Brent: https://www.linkedin.com/in/brent-kell-87a94919/ 

💬 Stay Connected:

Follow us on Facebook, LinkedIn, and YouTube for updates, tips, and behind-the-scenes content.

Website: https://patientcaremarketingpros.com

Facebook: https://www.facebook.com/patientcaremarketingpros

LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/

YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA

Want to be a guest, recommend someone for the show, or ask a question? Reach out! We’d love to hear from you! Email us at [email protected]

🎵 Intro/Outro Music by Devin Smith: https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ

When patients walk in with a toothache, most urgent cares are forced to send them away. But what if you could treat the patient, deliver better care, and add a profitable new revenue stream without hiring more staff?

In this episode, Michael and Nick sit down with Dr. Maria Kunstadter and Leah Sigler, the powerhouse mother-daughter duo behind The TeleDentists, the first nationwide teledentistry platform. What started as a mission to expand dental access is now transforming urgent care operations across the country.

From reducing ER visits to giving urgent cares a simple “plug-and-play” dental service line, The TeleDentists are showing clinics how to diversify their services, support their communities, and grow their bottom line—all without overburdening their teams.

Whether you're an urgent care operator, an entrepreneur, or just curious about what’s next in healthcare delivery, this conversation is packed with insights you can act on today.

🔍 In This Episode, You’ll Learn:

🦷 What teledentistry actually is—and why urgent care patients are already asking for it💸 How urgent cares are turning dental calls into new revenue with zero new staff📆 The business model that makes this a done-for-you service line, not more work🏥 Why ERs and urgent cares are not equipped to handle dental patients—and how this solves it🚪 How to transform a broom closet into a revenue-generating dental consult space (seriously)🌎 Why The TeleDentists’ nationwide network is ready for Medicaid shifts, access gaps, and more🧒 Plus: The heartwarming story behind The Virtual Tooth Fairy and how it’s helping kids love dental care

🧠 About Our Guests

Dr. Maria Kunstadter is a pioneer in dental innovation with 35+ years in private practice, dozens of medical missions under her belt, and a long history of integrating dentistry with broader healthcare initiatives. As the CEO and co-founder of The TeleDentists, she advocates tirelessly for dental-medical integration, bringing strategic insight and deep clinical expertise to the future of virtual care.

Leah Sigler, President of The TeleDentists, brings a global health perspective and boots-on-the-ground experience—from Peace Corps service in Guatemala to driving major partnerships with Cigna, Aetna, and Procter & Gamble. She's also the creator of The Virtual Tooth Fairy, a program connecting kids with dental hygienists for fun, preventative education that lasts a lifetime.

🔗 Resources & Mentions

• 🌐 Visit theteledentists.com

  Facebook: facebook.com/theteledentists

  Instagram: instagram.com/teledentists

  LinkedIn: linkedin.com/company/theteledentists

  
  

  💬 Stay Connected:

  Follow us on Facebook, LinkedIn, and YouTube for updates, tips, and behind-the-scenes content.

  Website: https://patientcaremarketingpros.com

  Facebook: https://www.facebook.com/patientcaremarketingprosLinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/

  YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA

  
  

  Want to be a guest, recommend someone for the show, or ask a question? Reach out! We’d love to hear from you! Email us at [email protected]

  
  

  🎵 Intro/Outro Music by Devin Smith: https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ

This week, we're pulling clips from our most recent webinar: 7 Ways Clinics Fail (and How to Make Sure Yours Doesn’t!). It’s a straight-shooting look at what keeps great clinics stuck, and exactly what to do instead.

If you’re still relying on word-of-mouth for patient growth or haven’t touched your lease since signing it, this one’s a must-listen.

This episode is a field guide for clinic owners who want to scale with intention, protect their margins, and build something that lasts.

🔥 In This Episode, You’ll Learn:📉 Why referrals aren’t a real growth strategy — and what to use instead⚖️ How to balance SEO and Ads without wasting money📍 Why your Google Business Profile might be costing you patients💸 The hidden lease and payer contract costs clinics often miss📊 How to track every patient like a lead (and why it changes everything)📈 When to expand services—and when to hit pause🏥 What really goes into building a lasting urgent care brand

🔗 Resources & Mentions:

Access the on-demand webinar: https://webinars.patientcaremarketingpros.com/7-ways-uc-fail-468594

💬 Stay Connected:

Follow us on Facebook, LinkedIn, and YouTube for updates, tips, and behind-the-scenes content.

Website: https://patientcaremarketingpros.com

Facebook: https://www.facebook.com/patientcaremarketingprosLinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/

YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA

Want to be a guest, recommend someone for the show, or ask a question? Reach out—we’d love to hear from you! Email us at [email protected]

🎵 Intro/Outro Music by Devin Smith: https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ

Nick and Michael dive headfirst into the urgent care hiring trap that quietly kills growth, reactive hiring, and what to do instead.

From frantic last-minute job posts to the slow erosion of culture one bad hire at a time, this episode pulls back the curtain on how most clinics approach hiring the wrong way. But it’s not just a rant, it’s a roadmap.

They break down how strategic hiring isn’t about filling seats. It’s about building momentum, protecting your culture, and stacking the right people in the right roles before you need them. If you’ve ever felt “staffed” one week and short the next, this one’s for you.

Whether you’re running lean or scaling fast, this episode reshapes how you think about talent, timing, and what it really means to build a team that lasts.

Forget fogging mirrors. Let’s talk about building something that actually breathes.

🔥 In This Episode, You’ll Hear:👥 Why reactive hiring creates chaos you never recover from📅 What it means to hire proactively and why most don’t⚙️ The hidden costs of panic hiring when someone quits🌱 How to build a team that grows your clinic not just staffs it🎯 The difference between hiring to fill a role and hiring to hit a goal💡 Why being fully staffed is a myth and a mindset problem

💬 Stay Connected:

Follow us on Facebook, LinkedIn, and YouTube for updates, tips, and behind-the-scenes content.

Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://patientcaremarketingpros.com ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Facebook: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/patientcaremarketingpros

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/company/patient-care-marketing-pros/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA

⁠

Want to be a guest, recommend someone for the show, or ask a question? Reach out—we’d love to hear from you! Email us at [email protected]

🎵 Intro/Outro Music by Devin Smith: https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ

Ava Winslow knows exactly where most urgent cares are bleeding revenue, and it starts at the front desk.

As the founding account executive on Flip’s healthcare vertical, Ava brings a sharp perspective on how conversational voice AI is transforming phone interactions into a competitive advantage for clinics. With a background that spans hospitality, enterprise SaaS, and now healthcare technology, she’s helping providers rethink what patient communication can and should look like.

In this episode, Ava joins Michael and Hannah in-studio for a conversation packed with insight, data, and a little bit of sass. Flip launched its healthcare solution just last year, and it’s already answering calls for hundreds of clinics, integrating with platforms like Experity, and driving real results—like reducing missed call rates by nearly 50% in just a week.

From missed calls and visit conversions to outbound engagement and integration deep dives, this episode offers a front-row seat to what the future of front desk support really looks like—and how urgent cares can start benefiting from it right now.

Whether you’re dealing with staffing gaps, scaling pains, or just tired of “press 1 for more frustration,” this one’s for you.

🔥 In This Episode, You’ll Learn:

📉 Why 40% missed call rates are more common than you think—and how Flip cuts that fast

📞 What “listen mode” is and how it builds a smarter, faster patient experience

🤖 Why voice AI isn’t about tricking patients, it’s about serving them better (with grace)

🔁 How Flip is using outbound calls to rebook canceled visits and recover revenue

💬 What patients really think about talking to AI—and why the results might surprise you

💡 How voice AI can support everything from labs and refills to RCM and visit reminders

🚀 Why partnerships like Flip + Experity are giving clinics an edge in patient communication

🔗 Resources & Mentions:

Connect with Ava Winslow on LinkedIn: https://www.linkedin.com/in/ava-winslow-529b94150/

Learn more about Flip: https://flipcx.com/

Need the replay of our latest webinar? Access the on-demand version: https://webinars.patientcaremarketingpros.com/front-desk-evolution

💬 Stay Connected:

Follow us on Facebook, LinkedIn, and YouTube for updates, tips, and behind-the-scenes content.

Website: https://patientcaremarketingpros.com

Facebook: https://www.facebook.com/patientcaremarketingprosLinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/

YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA

Want to be a guest, recommend someone for the show, or ask a question? Reach out—we’d love to hear from you! Email us at [email protected]

🎵 Intro/Outro Music by Devin Smith: https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ

This week, Nick and Michael take a fiery deep dive into the origin of branding (yes, the cattle kind) and what it reveals about how urgent care clinics build reputation, loyalty, and trust in a crowded market.

From cowboys with hot irons to orange juice campaigns that changed breakfast forever, this episode explores how great brands aren’t just seen—they’re felt. Whether you're running one location or scaling across a region, understanding brand equity might be the missing piece to your growth strategy.

This isn't theory. It's a real-world look at how branding drives conversions, loyalty, and even ad performance—especially in the urgent care space, where most clinics still lead with a red sign and hope.

So saddle up! Because your brand might be the only thing that makes a patient choose your cow over the one across the street.

🔥 In This Episode, You’ll Hear:🐄 Why branding started with a hot iron and a cow🧠 How emotions—not logos—drive patient decisions🥤 What orange juice and urgent care have in common🚪 Why a mediocre brand makes even great care forgettable📈 How better branding lowers your cost per acquisition🏥 What fast food and urgent care chains get right (and wrong) about consistency

💬 Stay Connected:

Follow us on Facebook, LinkedIn, and YouTube for updates, tips, and behind-the-scenes content.

Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://patientcaremarketingpros.com ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Facebook: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/patientcaremarketingpros

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/company/patient-care-marketing-pros/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA⁠

Want to be a guest, recommend someone for the show, or ask a question? Reach out—we’d love to hear from you! Email us at [email protected]

🎵 Intro/Outro Music by Devin Smith: https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ

Alan Ayers has helped shape urgent care as we know it, and he’s still helping operators across the country start, grow, and improve their clinics with smarter strategy and fewer missteps.

With nearly 20 years in the space, Alan has done it all: CEO, COO, consultant, dealmaker, and senior editor at The Journal of Urgent Care Medicine. He has also served on the board of the national Urgent Care Association and launched or advised on more urgent care centers than most people can count as the president of Urgent Care Consultants.

In this episode, he joins Nick and Michael to break down what separates thriving urgent cares from the ones that quietly fade out. From picking the right real estate to navigating contracts, marketing, and operations, this conversation is packed with insight for any physician, owner, or investor looking to get urgent care right the first time.

They dig into everything from location selection and naming strategy to digital presence, launch marketing, and how to avoid the common traps that sink new clinics before they ever get going.

Whether you’re opening your first center or reevaluating how to grow smarter, this episode is a must-listen. Alan’s perspective is grounded, practical, and hard-earned, and he’s not afraid to call out what’s working and what’s not in today’s market.

🔥 In This Episode, You’ll Learn:

📍 Why location is still the number one success factor and how to find your “A” spot using real data

💸 How low rent can become a high-cost mistake and what landlords don’t tell you

📊 What to look for in a startup budget and how much to spend on a grand opening campaign

🧠 Why your urgent care name and digital setup matter more than you think (especially on Google)

🚀 What makes a clinic launch fail and how the best urgent cares scale with intention

🗺️ How patient expectations like speed, service, and convenience should shape your operations

🏥 Why good front desk service matters just as much as great clinical care

🔗 Resources & Mentions:

Urgent Care Consultants: https://www.urgentcareconsultants.com

Alan’s Industry Resource Hub: https://www.alanayersurgentcare.com

Connect with Alan on LinkedIn: https://www.linkedin.com/in/alanayers/

Summer Surge On-Demand Experity Webinar:

https://www.experityhealth.com/webinars/drive-patient-visits-with-marketing-and-outreach/?utm_source=linkedin&utm_medium=li-lead-gen-form&utm_campaign=sumsurgeweb&utm_term=PE&utm_content=link

💬 Stay Connected:

Follow us on Facebook, LinkedIn, and YouTube for updates, tips, and behind-the-scenes content.

Website: https://patientcaremarketingpros.com

Facebook: https://www.facebook.com/patientcaremarketingprosLinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/

YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA

Want to be a guest, recommend someone for the show, or ask a question? Reach out—we’d love to hear from you! Email us at [email protected]

🎵 Intro/Outro Music by Devin Smith: https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ

Ira Pasternack has been in urgent care marketing since before LinkedIn existed, and today, he’s helping clinics rethink growth by leaning into a service line that most still overlook: occupational medicine.

As the founder of WebForDoctors and a long-time leader in urgent care strategy, Ira has spent over two decades helping practices grow volume, build smarter websites, and scale services like Occ Med that can stabilize revenue and drive new business, even in the summer slump. In this episode, he joins Nick and Michael to unpack why Occ Med is not just a side hustle. It’s a legitimate B2B growth engine when done right.

Together, they get into the practical and often misunderstood realities of launching or scaling Occ Med inside an urgent care setting. That includes what clinics get wrong, why marketing it takes a completely different approach than urgent care, and how to think about employer relationships the right way.

🔥 In This Episode, You’ll Learn:

💼 Why Occ Med is a B2B strategy and how it helps balance seasonality in urgent care
📉 How the “summer slump” creates the perfect window to launch or level up your Occ Med program
🏗️ What employers are really looking for in an Occ Med partner and how to win their trust
📊 Why Occ Med revenue can vary wildly from 10% to 85% depending on location, promotion, and process
🔁 How to approach outreach with LinkedIn, email, phone, and real follow-up systems
🤝 Why content creation, consistency, and nurturing matter more than a one-time campaign
🛠️ What to expect from a free consultation and the flexible support options Ira’s team offers

🔗 Resources & Mentions:

• Book a Free Occ Med Consultation with Ira: https://patientcaremarketingpros.com/pasternack-marketing/

• Learn more about NAOHP (National Association of Occupational Health Professionals): https://naohp.com/

• WebForDoctors: https://www.webfordoctors.com/

• Connect with Ira on LinkedIn: https://www.linkedin.com/in/irapasternack/

Whether you’re just curious or ready to expand your Occ Med strategy, this episode breaks down what’s possible, what it takes, and how to get started.

💬 Stay Connected:

Follow us on Facebook, LinkedIn, and YouTube for updates, tips, and behind-the-scenes content.

Website: https://patientcaremarketingpros.com
Facebook: https://www.facebook.com/patientcaremarketingpros
LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA

Want to be a guest, recommend someone for the show, or ask a question? Reach out—we’d love to hear from you! Email us at [email protected]

🎵 Intro/Outro Music by Devin Smith: https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ