Walk-Ins Welcome: A Healthcare Marketing Podcast

Ep. 148: Front Desk As A Revenue Generator - Interview with Jessica Walker from Care Sherpa


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On this episode of Walk-Ins Welcome, Nick and Michael chat with Jessica Walker from Care Sherpa about boosting patient numbers and cash flow in healthcare. They dive into why the front desk is super important for turning leads into actual appointments, and Jessica drops a bombshell - 81% of leads never convert because nobody follows up! She shares some tricks like the "assumptive close" for booking appointments and why bugging patients (nicely) about coming back is a good thing. They also talk about playing secret shopper with your own practice to spot where things are falling apart. The whole convo is about running your healthcare biz like a real business, without forgetting it's all about taking care of patients. If you're curious about how your practice stacks up, Jessica says to give Care Sherpa a shout for a mystery shopping adventure. It might just change your clinic!


About Jessica:

Jessica Walker, Founder and CEO of Care Sherpa, has over 20 years of experience driving patient and employee engagement through predictive analytics, marketing, digital, and CRM strategies. She has supported healthcare systems, private providers, and organizations in their patient acquisition and retention efforts, leveraging her expertise from leadership roles at Gallup and Press Ganey.

Jessica's passion for helping healthcare leaders align data analytics, technology, and operational resources to achieve significant business outcomes led to the creation of Care Sherpa. She has consulted on CRM implementation, digital engagement, population health management, and marketing strategies, with a focus on enhancing patient experiences and navigating healthcare profitability.
She holds an M.A. in Communications and Human Resources from the University of Nebraska Omaha and a B.A. in Organizational Communications from Western Michigan University. Jessica currently resides in Nashville, TN.


Connect with Care Sherpa:

https://caresherpa.com/

https://www.linkedin.com/company/care-sherpa

Connect with Jessica: https://www.linkedin.com/in/walkerjessica/


💬 Have a question or a story we should feature as an episode? Email us at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠[email protected]⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

🎵 Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
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Walk-Ins Welcome: A Healthcare Marketing PodcastBy Patient Care Marketing Pros

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