In this episode of the Elite Trainer Academy podcast, Kyle discusses the foundational business metrics that every personal trainer should be familiar with. He offers insights into Mind Pump's journey in expanding their business to include one-on-one personal training, emphasizing the importance of tracking key numbers. Topics covered include top line, bottom line, operating expenses, ad spend, LTV (Lifetime Value), and CAC (Customer Acquisition Cost). For personal trainers, knowing booking percentage, show percentage, close percentage, average dollar per sale, and resign percentage is critical to understand and scale their business effectively. You will also learn the importance of tracking these metrics to reverse engineer actions that lead to reaching revenue goals. Whether you're a solopreneur or part of a larger organization, this episode provides essential knowledge for growing your business.

Timestamps:

00:00 Introduction to Elite Trainer Academy

01:17 The Importance of Numbers in Business

03:08 Understanding Key Business Metrics

05:40 Advanced Metrics: LTV and CAC

08:20 Micro-Level Metrics for Personal Trainers

11:44 Tracking and Utilizing Business Data

15:10 Conclusion

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Instagram:

Kyle Pullin - @mindpumpkyle

Sal Distefano - @mindpumpdistefano

Justin Andrews - @mindpumpjustin

Adam Schafer - @mindpumpadam

Doug Egge- @mindpumpdoug

Mind Pump Fitness Coaching - @mindpumpacademy