In this eye-opening episode of The Conscious Cut, host Hoiki Liu sits down with Joy Phi, a former global marketing leader at powerhouse brands like Kimberly-Clark, Fossil, Four Seasons, and LVMH, who transformed her high-flying corporate career by pursuing a Master's in Sustainability at Harvard. Joy shares her personal journey—from initially underestimating circular economy concepts like recycling as the ultimate fix, to discovering its profound depth through rigorous, live-interactive studies—and how that revelation inspired her to launch Crimson Impact Collective in Hong Kong. Together, they explore shifting sustainability from a compliance burden to a true value-driver for businesses, the power of supplier partnerships, innovative models like Patagonia's capital investment funds for decarbonization, and upcoming initiatives like webinars on circularity and sustainable finance, plus a value-driven ESG executive masterclass with Harvard professors starting in March 2026. This conversation is an empowering reminder that real change begins with senior leaders rethinking strategy, building resilience against climate risks, and creating win-win impact across fashion and beyond.

Enrol in the HKU Business School Executive Education’s ESG Masterclass course

Sign-up for the "Sustainable Finance & Green Investing Opportunities For Asia Webinar"

Joy Phi is a Corporate Sustainability & Strategic Business Leader and Founder and CEO of Crimson Impact Collective (CIC)

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