The Conscious Cut

In this eye-opening episode of The Conscious Cut, host Hoiki Liu sits down with Joy Phi, a former global marketing leader at powerhouse brands like Kimberly-Clark, Fossil, Four Seasons, and LVMH, who transformed her high-flying corporate career by pursuing a Master's in Sustainability at Harvard. Joy shares her personal journey—from initially underestimating circular economy concepts like recycling as the ultimate fix, to discovering its profound depth through rigorous, live-interactive studies—and how that revelation inspired her to launch Crimson Impact Collective in Hong Kong. Together, they explore shifting sustainability from a compliance burden to a true value-driver for businesses, the power of supplier partnerships, innovative models like Patagonia's capital investment funds for decarbonization, and upcoming initiatives like webinars on circularity and sustainable finance, plus a value-driven ESG executive masterclass with Harvard professors starting in March 2026. This conversation is an empowering reminder that real change begins with senior leaders rethinking strategy, building resilience against climate risks, and creating win-win impact across fashion and beyond.

Enrol in the HKU Business School Executive Education’s ESG Masterclass course

Sign-up for the "Sustainable Finance & Green Investing Opportunities For Asia Webinar"

Joy Phi is a Corporate Sustainability & Strategic Business Leader and Founder and CEO of Crimson Impact Collective (CIC)

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In this innovative episode of The Conscious Cut, host Hoiki Liu connects with Debbie Wu, the visionary founder of MyMika, a fashion-tech app that's revolutionizing how we interact with our wardrobes. Hailing from a family in retail manufacturing and inspired by her own love for secondhand treasures, Debbie shares her journey from New York back to Taiwan, where she pivoted from a resale platform idea to creating a digital closet that captures your existing clothes, suggests fresh outfits, and uncovers forgotten gems—helping you style smarter without the morning chaos or impulse buys.

Together, they dive into MyMika's AI-powered features, from auto-categorizing items and planning travel packs to future integrations for seamless resale, rental, and even recycling through data-rich sorting. Debbie opens up about democratizing personal styling, reducing overproduction by empowering better purchasing decisions, and harnessing tech for good—like turning least-worn pieces into new favorites or linking with sustainable brands for effortless wardrobe updates.

Tune in for inspiring stories on rediscovering the power of what you already own, and explore how simple digital tools can spark mindful habits, curb waste, and foster a more circular fashion future.

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破解時尚污染：HKRITA的循環革命

This episode is in Cantonese (Chinese).

Leo Cheung & Ryan Wong are Business Development Managers from HKRITA, a Hong Kong based world renowned research institute for the textiles and clothing industry, focused on R&D efforts to enhance the economic development of the HKSAR, Chinese Mainland and overseas.

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In this collaborative episode of The Conscious Cut, host Hoiki Liu teams up with Avey Cortes and Nicolle Macario, two visionary community builders in Hong Kong dedicated to fostering connection and conscious lifestyles. Avey, founder of the nonprofit Sweat With Us and the podcast Move Sweat Discover, shares how he launched free fitness classes for domestic workers during COVID, growing a supportive network of over a thousand members while promoting accessible wellness and inclusivity. Nicolle, creator of La Lusyon, discusses her shift from supporting sustainable brands like Hula and Fenxiang to helping entrepreneurs craft meaningful events that nurture lasting customer relationships and mindful habits. Together, they explore the power of shared values in overcoming isolation, mediating challenges within groups, and tying community efforts to environmental stewardship—like reducing waste through thoughtful event planning and encouraging reusable practices. Tune in for heartfelt insights on evolving from introverts to changemakers, and discover how building strong networks can inspire sustainable shifts in daily life.

Avey Cortes is the founder of Sweat With Us and Move Sweat Discover; Nicolle Macario is the founder of La Lusyon.

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In this engaging episode of The Conscious Cut, host Hoiki Liu chats with Naman Tekriwal, a dynamic student entrepreneur and advocate for financial literacy and sustainability. A recent HKUST graduate hailing from India, Naman recounts his remarkable path starting at age 13 with a startup teaching high schoolers about investing and saving, evolving into Rural Invest to empower rural communities with practical financial tools. Drawn to Hong Kong by serendipity, he co-founded Breer, an innovative upcycling venture turning surplus bread into craft beer to combat food waste. From dorm-room experiments during COVID to launching flavors like pineapple bun IPA and non-alcoholic cocktail bun brews, Naman shares how conscious capitalism can drive real environmental change. The episode even features a lively beer tasting! Listen in for motivating stories on blending innovation with impact, and explore ways to embrace sustainable habits in everyday life.

Naman Tekriwal is the co-founder of Breer and a champion of sustainable entrepreneurship.

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In this empowering episode of The Conscious Cut, host Hoiki Liu sits down with James Marlow-Smith, founder of Green Hour Hong Kong, a community-driven NGO tackling urban waste and environmental challenges. Hailing from the UK and settling in Hong Kong in 2016 as a drama teacher, James shares his evolution into a passionate advocate for sustainability, inspired by litter-strewn streets and surplus food going to waste. From launching "plogging" runs—jogging while picking up trash—to the Bun Run project redistributing bakery goods to street cleaners and the elderly, he discusses innovative ways to combat food waste, foster community connections, and inspire mindful habits. James also dives into beach and kayak cleanups, the realities of recycling in Hong Kong, and how small actions can build a greener city. Tune in for motivating insights on turning awareness into action and joining the fight for a cleaner, more conscious Hong Kong.

James Marlow-Smith is the founder of Green Hour Hong Kong.

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In this vibrant episode of The Conscious Cut, host Hoiki Liu welcomes Louisa Dearlove, founder of Fenxiang, Hong Kong’s first peer-to-peer fashion rental and resale platform. With a dynamic background in fashion and tech, Louisa shares her journey from working with brands like Vivienne Tam to launching a solution for the city’s fast-fashion overload. Fenxiang empowers users to share wardrobes, renting high-quality pieces for events or everyday wear, all without the waste of buying new. From tackling consumer stigma around secondhand clothing to building a trusting community, Louisa reveals how her platform fosters circular fashion and mindful consumption. Tune in to discover practical ways to rethink your wardrobe and join Hong Kong’s sustainable fashion movement.

Louisa Dearlove is the founder of Fenxiang.

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In this inspiring episode of The Conscious Cut, host Hoiki Liu welcomes Nassim Secci, founder of The Happy Space Co. and Hong Kong’s expert in mindful organization. Transitioning from a high-stakes career as a corporate lawyer, Nassim now empowers families to create calm, functional spaces that spark mental clarity and sustainable habits. She shares practical strategies for decluttering, rehoming preloved items through secondhand sales, and building systems to curb overconsumption in Hong Kong’s fast-paced urban life. From tackling expired food waste to navigating family dynamics, Nassim reveals how an organized home can transform daily living and reduce environmental impact. Tune in to learn how clearing your space can pave the way for a more conscious, sustainable lifestyle.

Nassim Secci is the founder of The Happy Space Co.

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In this inspiring episode of The Conscious Cut, host Hoiki Liu dives into the innovative world of sustainable packaging with Devana Ng and Flavien Chaussegros, co-founders of Invisible Company. Sparked by their frustration with plastic waste littering Hong Kong’s hiking trails, they created #INVISIBLEBAG, a water-soluble, biodegradable alternative to traditional plastic bags. Through candid discussions, they reveal how their sustainable lifestyle fueled this groundbreaking venture, the science behind their dissolvable material, and the challenges of scaling eco-friendly solutions in the fashion industry. From debunking recycling myths to sharing practical ways listeners can join their monthly cleanups, Devana and Flavien offer a compelling call to action for rethinking consumption and driving environmental change. Tune in to discover how small choices can create a ripple effect for a plastic-free future!

Devana Ng and Flavien Chaussegros are co-founders of Invisible Company and creators of the #INVISIBLEBAG

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In this exciting episode of The Conscious Cut, host Hoiki Liu sits down with Olivia Lee, founder of Livvium and a trailblazer in digital fashion and metaverse consultancy. With 15 years of expertise in brand strategy, Olivia unravels the transformative potential of the metaverse, AI tools, and digital retail for sustainable fashion. From debunking myths about virtual platforms to exploring the three types of digital fashion—real-life, online real-life, and unreal-life—she highlights how these innovations can reduce waste and empower consumers. Olivia also shares insights on integrating digital product passports and immersive commerce to create transparent, sustainable fashion experiences. Join us to discover how technology is reshaping the industry and cutting through the noise for a more responsible future.

Olivia Lee is founder of LIVVIUM, a web3 transformation and metaverse consultancy.

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