Copy isn't just the Command-C function on your keyboard - it's the best way to drive traffic...well, just about anywhere online! Join our host Ryan Zerfas as he speaks with Dan Marzullo, founder and CEO of Marzullo & Associates in Colorado Springs, CO, as well as one of Blackwood's copywriters, Maddi Keaton. The trio delves into the power of organic reach, how to generate keywords and blog topics, and why you might want to "steal" other people's work. Take a listen!