In episode 15 of the Data Center Go-to-Market podcast, Joshua Feinberg shares strategic advice for engaging data center clients early, building an IP infrastructure sales strategy, diagnosing sales issues across business lines, generating qualified website leads through video, increasing visibility for specialized services, and developing sales approaches for multifaceted consulting firms. Listeners will learn tactics for pre-sales engagement, lead generation, content marketing, and positioning sales teams as trusted advisors. 

#datacentergtm #dcsmi #datacenters #salesstrategy #contentmarketing #buyerjourneys #leadgeneration #socialselling

0:00 Coming Up In this episode of the Data Center Go-to-Market Podcast

0:15 Data Center Go-to-Market, Sales, and Marketing Q&A 4

2:28 How to reach data center clients

7:42 Build IP infrastructure sales strategy to gain customers

12:16 Diagnosing sales and marketing problems at hyperscale, colocation, multi-cloud, and managed services

22:29 Getting leads to your data center's website

30:15 How to increase visibility for data center air quality purification solutions

38:30 Sales and marketing for data center consulting, design, engineering, construction, and commissioning