Summary

In this episode, Liz and Sarah explore the journey of transitioning from maker to CEO, emphasizing the importance of intentional positioning, measuring progress backwards, and managing the tension of business growth. They share personal stories, practical strategies, and insights to help entrepreneurs scale with clarity and confidence.

Key  topics

• Transitioning from maker to CEO
• The concept of positioning and campaigns
• Measuring progress backwards (AMB)
• The transformation journey and mindset shifts
• Seasonal and campaign-based positioning

Chapters

00:00 Snowmageddon and Personal Updates

02:48 Transitioning from Maker to CEO

06:10 Imposter Syndrome and the Bicycle Face

08:46 The Hero's Journey in Business

11:59 The Journey of Transformation

14:49 Positioning and the Four P's

24:01 Intentionality in Business Positioning

25:48 The Importance of Reflection and Measuring Progress

26:56 Business Therapy: The Emotional Side of Entrepreneurship

27:50 Creating an Ideal Work Week

32:57 Setting Clear Goals and Vision

33:54 The Cost of Staying in the Production Space

36:43 Defining Success: A Year from Now

39:12 The Power of Measuring Backwards

43:59 Key Takeaways and Reflections

Resources

• Reshma Saujani's Bicycle Face Speech - https://www.youtube.com/watch?v=example
• The Transformation Economy by Joe Pine - https://www.amazon.com/Transformation-Economy-Experience-Design-Value/dp/1633694684
• The Gap and the Gain, Dan Sullivan and Dr. Benjamin Hardy - https://www.amazon.com/Gap-Gain-Achievers-Happiness-Confidence/dp/1401964362
• www.yourbusinessmatters.dev
• www.sarahjanepottery.shop
• https://www.instagram.com/sarahjanepottery

Keywords

business growth, CEO mindset, positioning, transformation, entrepreneurship, maker to CEO, business strategy, mindset, productivity, scaling

Want to learn more about what working with Liz looks like? Head to Your Business Matters to schedule a Discovery call with her