Amanda and Jose Medina, her colleague & Operating Principal at Keller Williams Living, dive into the real meaning behind profit in real estate. Realtors love to talk a big game, but by not focusing on profit first, they can very easily forget to manage expenses and cost of sales. Profit isn't just a number, it's a habit. How we behave with money, and our relationship with it, will determine whether we run businesses that makes a profit to fund our lives & create wealth....or go broke. The best agents don't just make money - they create habits and discipline around it and build wealth.