BrandBox

Ep. 15 - Responsible Citizens


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Episode 15 - Responsible Citizens

Show Notes

Why does it feel strange when brands speak ethically?

  • Uber Mural
  • IBM's Thomas Watson Jr.: "Good design is good business"
  • Uncanny valley
  • Susan Sontag "Against Interpretation"
  • Yasujiro Ozu Filmmaker
  • Big Bird
  • Carroll Spinney, Big Bird puppeteer
  • Hans Vaihinger philosophy of "as if"
  • Hegel and dialectical logic
  • "Citizen Verizon" platform
  • Lyft voter initiative
  • "We have met the enemy and he is us"
  • Heidegger and resoluteness
  • "First things first" manifesto
  • Send your ideas to [email protected]
  • SVA Masters In Branding Online Open House

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BrandBoxBy Tom Guarriello & Mark Kingsley

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