Southern Branding on The Skids. The Cracker Barrel rebrand.

Cracker Barrel Rebranding

Howard Johnson's Restaurants

Cheerleaders re-enacting 9/11

"The Meaning of Branded Objects: Why Some Things Matter More Than Others" at Amazon

School of Visual Arts Masters In Branding Program

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The anxiety of the white-collar worker.

• Ezra Klein - Kyla Scanlon Podcast
• "Bullshit Jobs" by David Graeber
• "Immaterial Labor"
• "Affective Labor"
• Veo 3 Demo video
• Kyla Scanlon "Zero Sum Thinking" Essay
• "Abundance" by Derek Thompson and Ezra Klein
• "Brands In The Age of AI" by Mark Kingsley
• "The Meaning of Branded Objects," by Tom Guarriello
• School of Visual Arts Masters In Branding Program

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Took our Chevy to the levee, but the levee was dry.

• Fast Company Headline: "America, The Brand, Is Becoming Toxic"
• Forbes 2005 Article: "Is Brand America In Trouble?"
• "Abundance" by Derek Thompson and Ezra Klein
• Georges Bataille
• School of Visual Arts Masters In Branding Program

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Brands in the age of backlash.

• Recent Target and Costco Customer Numbers
• Walter Benjamin’s “Arcades Project”
• Milan's Galleria Vittorio Emanuele II
• Merchandise availability in stores vs. online
• Reverend Billy
• Georges Bataille
• School of Visual Arts Masters In Branding Program

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Brand speech swings to "the other side."

• NYTimes Op-Ed "Corporate Leaders Need To Keep Their Mouths Shut"
• Gartner Hype Cycle
• Kondratiev Wave
• Diversity, Equity, Inclusion origins
• Civil Rights Act of 1964
• Citizens United Supreme Court decision
• The New Deal
• Sputnik I
• Maurizio Lazzarato

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The contributions of fandom to life.

• Swifties
• Why are Beyoncé's fans called BeyHive? Meaning, origin, and everything to know.
• Beatlemania
• Beyoncé fans left disappointed after rumors of a DNC performance proved false.
• Insane Clown Posse
• Juggalo
• Juggalo Outreach Program | Buffalo NY
• Buffalo Juggalos
• If you want to understand modern politics, you have to understand modern fandom.
• Walden Pond
• FBI 2011 National Gang Threat Assessment
• Juggalos Classify FBI as a Gang
• Deadhead
• Effective Psychotherapy: The Contribution of Helmuth Kaiser
• Kevin Kelly "1000 True Fans"
• Nietzsche’s three metamorphoses
• Sunk cost
• Shalom Auslander "Feh: A Memoir"
• The Spectacular Failure of the Star Wars Hotel
• "Such was the demand for (ABBA's) music that their management had to arrange for royalties from the Soviet Union to be paid in oil commodity rights rather than the embargoed rouble."

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Ep. 48 - Artifice and Intelligence - Part 2

Part 2 of a two-part conversation on the wonder of AI and its impact on brands and agencies. Part 1 is here.

Show Notes

Part 1 of a two-part conversation on the wonder of AI and its impact on brands and agencies.

• French Novel: “The Disappearance.” Translated as “A Void”
• "The Platonic Representation Hypothesis" article
• Google IO Presentation

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Part 1 of a two-part conversation on the wonder of AI and its impact on brands and agencies.

Show Notes

Part 1 of a two-part conversation on the wonder of AI and its impact on brands and agencies.

• 60 Minutes Nvidia segment
• Michael Rouse: The World Got Away
• Send your ideas to [email protected]
• Apply to SVA Masters in Branding Program

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Episode 46 - You’re Not Crazy

Everything seems to be up in the air at this point…

Show Notes

Everything seems to be up in the air at this point…

• Fast Company article on viral brand campaigns
• Voss on the conduct of life
• Stuart Brand's Pace Layer model
• Neil Postman "Amusing Ourselves To Death"
• Venkatesh Rao article: "Charnel Vision"
• Marc Andreessen article: "The Techno-Optimist Manifesto"
• "WTF Happened In 1971?"
• The "financialization" of the world
• Supreme Court Citizen's United decision
• Stanley "Barbie" Thermos
• "We have met the enemy and he is us"
• Send your ideas to [email protected]
• Apply to SVA Masters in Branding Program

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Episode 45 - That New Book Smell

Show Notes

We give Mark's new book the sniff test! "Universal Principles of Branding," available now at bookstores everywhere.

• Universal Principles of Branding: 100 Key Concepts For Defining, Building, and Delivering Brands
• The Ship of Theseus
• Howard Bloom - recruitment strategy
• Aristotle on Storytelling
• Toyota Land Cruisers used as military vehicles
• Hubert Dreyfus Model of Expertise
• Send your ideas to [email protected]
• Apply to SVA Masters in Branding Program

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Don’t forget to submit your questions, comments, and ideas for future episodes of BrandBox to [email protected]

Thanks for your support!