Support Insights Podcast | CX & Customer Support Podcast by SentiSum

Ep. 15: The link between customer support and product management: Customer insights and career opportunities


Listen Later

In this episode of the State of Customer Service podcast, we take a look at the link between customer support and product management.

With me, is MJ Marques who spent 5 years as a customer support representative before moving into product management in 2018.

We're also joined by SentiSum's own head of product, Kirsty Pinner. Who has built SentiSum's product to make customer support insight easy to access and leverage across businesses.

MJs move between careers make her uniquely qualified to answer one of the big questions this podcast episode answers: How can customer support professionals make the move into product?

Both MJ and Kirsty's background (building and working in tech for support teams) give them first-hand experience of the power of customer support voice of the customer data. So we deep dive into that and learn why product managers need to make better use of it as a channel of customer insight.

This episode discusses these key topics:

  1. What is the link between product management and customer support?
  2. What useful data can be found in customer support
  3. Reasons why support agents and support ticket insights can be so powerful for product teams
  4. How customer support teams can make their voice heard across the business
  5. Why companies need to realise that customer support is the best training ground for almost any role
  6. How to sell your skillset and transition from support to product—lots of practical advice.
  7. Enjoy!

    ...more
    View all episodesView all episodes
    Download on the App Store

    Support Insights Podcast | CX & Customer Support Podcast by SentiSumBy SentiSum