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Ep 15 - You Can't Be Too Niche: Introducing the Niching Challenge
Welcome back to the Liberated Trauma Therapists Club! Today, I’m kicking off Day 1 of the free Niching Challenge, happening all week on my Instagram, @liberatedtraumatherapistsclub. We’re diving deep into the exact strategies that helped me market myself as a premium fee therapist and avoid client drought—without the guesswork. In this episode, I break down why niching is essential, how to craft a powerful niche statement, and why your uniqueness as a therapist is your biggest asset. If you’re tired of struggling to attract high-paying clients, this challenge is for you!
What you’ll learn in this episode:
- Why “Trauma” and “EMDR” are NOT niches – and how to craft a niche that positions you as the go-to expert.
- The 3 key ingredients of a strong niche statement – demographics, a specific problem, and a clear transformation.
- Why niching down doesn’t exclude clients – it actually helps you stand out and attract your ideal clients.
🤩 Next Steps:
- Follow along with the Niching Challenge on Instagram all week.
- Book a free marketing audit (limited spots before my vacation!). We'll also discuss if my 1-Day Intensive is right for you at this time.
✨ Spend the day with me and learn how to charge $200+/session!!!
- Learn how to build a burnout proof private practice, setting yourself up to generate 6 figures as an EMDR therapist (while seeing less than 20 clients per week);
- Tighten up your marketing to set yourself apart;
- Tighten up your fee structure;
- Ask me any clinical question (I'm an EMDR CIT, you can get 4 hours of EMDRIA consultation hours for certification!)
Let's talk about the 1 Day Intensive
DISCLAIMER:
This podcast is for educational and informational purposes only. Although I am an EMDR consultant-in-training and trauma therapist, this podcast is not a substitute for therapy, clinical consultation, or professional advice. Always seek the advice of your own therapist or other qualified mental health providers with any questions you may have regarding your mental health. This podcast, and this episode, are not meant to substitute legal, accounting, or financial planning advice from lawyers, accountants, and professional financial planners.
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By Danik BernierWelcome back to the Liberated Trauma Therapists Club! Today, I’m kicking off Day 1 of the free Niching Challenge, happening all week on my Instagram, @liberatedtraumatherapistsclub. We’re diving deep into the exact strategies that helped me market myself as a premium fee therapist and avoid client drought—without the guesswork. In this episode, I break down why niching is essential, how to craft a powerful niche statement, and why your uniqueness as a therapist is your biggest asset. If you’re tired of struggling to attract high-paying clients, this challenge is for you!
What you’ll learn in this episode:
- Why “Trauma” and “EMDR” are NOT niches – and how to craft a niche that positions you as the go-to expert.
- The 3 key ingredients of a strong niche statement – demographics, a specific problem, and a clear transformation.
- Why niching down doesn’t exclude clients – it actually helps you stand out and attract your ideal clients.
🤩 Next Steps:
- Follow along with the Niching Challenge on Instagram all week.
- Book a free marketing audit (limited spots before my vacation!). We'll also discuss if my 1-Day Intensive is right for you at this time.
✨ Spend the day with me and learn how to charge $200+/session!!!
- Learn how to build a burnout proof private practice, setting yourself up to generate 6 figures as an EMDR therapist (while seeing less than 20 clients per week);
- Tighten up your marketing to set yourself apart;
- Tighten up your fee structure;
- Ask me any clinical question (I'm an EMDR CIT, you can get 4 hours of EMDRIA consultation hours for certification!)
Let's talk about the 1 Day Intensive
DISCLAIMER:
This podcast is for educational and informational purposes only. Although I am an EMDR consultant-in-training and trauma therapist, this podcast is not a substitute for therapy, clinical consultation, or professional advice. Always seek the advice of your own therapist or other qualified mental health providers with any questions you may have regarding your mental health. This podcast, and this episode, are not meant to substitute legal, accounting, or financial planning advice from lawyers, accountants, and professional financial planners.