Liberated Therapists Club

In this episode, Danik answers one of the most frequently asked questions she gets from coaching clients and colleagues: How can I use Instagram to attract premium private pay clients without becoming a content creator? If you've ever felt overwhelmed by the pressure to perform on social media — dancing to trending audios, posting daily reels, or chasing likes — this episode will offer a grounded, spacious alternative. Danik breaks down what it means to use Instagram as a strategic tool rather than a platform for performative content creation. She shares practical advice on how to build real relationships, communicate clearly with your ideal client, and show up consistently (without the burnout). If you’re a therapist who wants your practice to thrive without selling your soul to the algorithm, this episode is for you.

What You’ll Learn in This Episode:

• The key difference between using Instagram as a tool vs. being a content creator — and why that difference matters.
• How to use storytelling, strategic video formats, and relationship-building to attract aligned premium fee clients.
• Why you need to make your therapy business work for you first, before adding additional streams of income.

1 HOUR FREE MARKETING AUDIT:

Get me to review your website, Psychology Today profile, social media, networking strategy, fee structure, and niching work so you know what's working well and what needs to change to attract your ideal client at a $200+ fee - with no pressure to buy anything from me. SCHEDULE HERE

Follow me on Instagram, @liberatedtherapistsclub

DISCLAIMER:

This podcast is for educational and informational purposes only. This podcast and this episode are not a substitute for therapy, clinical consultation, or professional advice. Always seek the advice of your own therapist or other qualified mental health providers with any questions you may have regarding your mental health. This podcast, and this episode, are not meant to substitute legal, accounting, or financial planning advice from lawyers, accountants, and professional financial planners.

In this episode of The Liberated Therapists Club, host Danik Bernier dives into a topic that sneaks up on many private practice therapists: the summer slowdown. While it may still feel far away, Danik explains why spring is actually the most crucial time to prepare financially and strategically for the dip in client bookings that often happens in July and August. From understanding patterns in insurance usage to building a summer cushion and implementing smart marketing strategies, Danik offers a clear plan to help therapists avoid panic and stay grounded when things inevitably slow down. Tune in for practical tips and a gentle reminder that proactive planning now can lead to a much calmer and more intentional summer.

3 Important Elements Discussed:

1. Why therapists should start preparing in spring for the summer slowdown, including identifying your session goals based on your current rate and optimizing your marketing.
2. Three key marketing strategies to generate more client referrals: consistent networking, optimizing your website and Psychology Today profile, and creating long-form content to repurpose on social media.
3. The importance of niche positioning and consistency in marketing, and how a free marketing audit with Danik can be the first step toward strategic, sustainable growth.

Schedule your FREE 1 hour marketing audit here!

DISCLAIMER:

This podcast is for educational and informational purposes only. This podcast and this episode are not a substitute for therapy, clinical consultation, or professional advice. Always seek the advice of your own therapist or other qualified mental health providers with any questions you may have regarding your mental health. This podcast, and this episode, are not meant to substitute legal, accounting, or financial planning advice from lawyers, accountants, and professional financial planners.

Welcome back to the Liberated Therapists Club! In this episode, Danik Bernier is joined by fellow private practice therapist, Human Design Strategist, and Business Mentor Caitlan Siegenthaler. This episode is the permission slip all therapists in private practice need: you are invited to step into your power, to create the type of business (and life!) that matches your energy type.

In this episode, we discuss:

• How to make your private practice fit your life with the help of Human Design;
• We talk about what Human Design is (and what it's not!);
• How to stop putting yourself in a box and expand your horizons as a business owner.

Ways to connect with Caitlan:

• Follow her on Instagram @caitlansiegenthaler
• Listen to her podcast, Return
• Listen to the private podcast meant to help you stop the decision-making doom spiral
• Human Design readings and business support

✨ Ready to charge $200+/session AND attract aligned clients consistently? Start with a FREE marketing audit.

DISCLAIMER:

This podcast is for educational and informational purposes only. This podcast and this episode are not a substitute for therapy, clinical consultation, or professional advice. Always seek the advice of your own therapist or other qualified mental health providers with any questions you may have regarding your mental health. This podcast, and this episode, are not meant to substitute legal, accounting, or financial planning advice from lawyers, accountants, and professional financial planners.

Welcome to the Liberated Therapists Club! In this episode, Danik Bernier reintroduces the podcast and dives deep into what it truly means to claim liberation in private practice. Too many therapists find themselves stuck in a cycle of overworking and undercharging, believing they must sacrifice their well-being for the sake of service. But in a capitalist system, playing the game strategically is essential for long-term sustainability. Danik challenges the martyrdom mindset and empowers therapists to step into their worth, charge what they need, and build thriving, impactful practices.

In this episode, we discuss:

• Why therapists struggle with charging premium fees (and why it's not about greed)
• The grief and shame that can come with setting boundaries and raising your rates
• How to shift from burnout to a liberated private practice that serves both you and your clients

📌 Follow Danik on Instagram @liberatedtherapistsclub

🎯 APPLY HERE for the 1-Day Intensive and get a FREE marketing audit

DISCLAIMER:

This podcast is for educational and informational purposes only. This podcast and this episode are not a substitute for therapy, clinical consultation, or professional advice. Always seek the advice of your own therapist or other qualified mental health providers with any questions you may have regarding your mental health. This podcast, and this episode, are not meant to substitute legal, accounting, or financial planning advice from lawyers, accountants, and professional financial planners.

In today's episode, we have a serious conversation about the type of private practice you're building. Too many therapists in private practice find themselves overworked, underpaid, and constantly chasing after the next client or clinical training—only to feel like they have nothing to show for it. If you’re in a cycle of exhaustion, financial stress, and uncertainty about your next steps, it’s time to take a hard look at how your private practice is operating. Is it supporting your life, or has it become a monster that demands more and more from you?

• You may be serving your private practice instead of letting it serve you if you’re struggling to make ends meet despite working constantly;
• You may be prioritizing training over financial stability, signing up for expensive courses when your bank account says otherwise;
• You may be afraid to specialize, feeling the pressure to accept every client rather than focusing on the work that truly aligns with your expertise.

It’s time to take control of your private practice instead of letting it control you.

If you’re ready to set fees that actually sustain your life and learn how to bring in aligned, premium-paying clients, apply for my 1 Day Intensive—a full day dedicated to transforming your practice into one that truly serves you. Apply now!

DISCLAIMER:

This podcast is for educational and informational purposes only. This podcast and this episode are not a substitute for therapy, clinical consultation, or professional advice. Always seek the advice of your own therapist or other qualified mental health providers with any questions you may have regarding your mental health. This podcast, and this episode, are not meant to substitute legal, accounting, or financial planning advice from lawyers, accountants, and professional financial planners.

Welcome back to the Liberated Trauma Therapists Club! Today, I’m kicking off Day 1 of the free Niching Challenge, happening all week on my Instagram, @liberatedtraumatherapistsclub. We’re diving deep into the exact strategies that helped me market myself as a premium fee therapist and avoid client drought—without the guesswork. In this episode, I break down why niching is essential, how to craft a powerful niche statement, and why your uniqueness as a therapist is your biggest asset. If you’re tired of struggling to attract high-paying clients, this challenge is for you!

What you’ll learn in this episode:

• Why “Trauma” and “EMDR” are NOT niches – and how to craft a niche that positions you as the go-to expert.
• The 3 key ingredients of a strong niche statement – demographics, a specific problem, and a clear transformation.
• Why niching down doesn’t exclude clients – it actually helps you stand out and attract your ideal clients.

🤩 Next Steps:

1. Follow along with the Niching Challenge on Instagram all week.
2. Book a free marketing audit (limited spots before my vacation!). We'll also discuss if my 1-Day Intensive is right for you at this time.

✨ Spend the day with me and learn how to charge $200+/session!!!

• Learn how to build a burnout proof private practice, setting yourself up to generate 6 figures as an EMDR therapist (while seeing less than 20 clients per week);
• Tighten up your marketing to set yourself apart;
• Tighten up your fee structure;
• Ask me any clinical question (I'm an EMDR CIT, you can get 4 hours of EMDRIA consultation hours for certification!)

Let's talk about the 1 Day Intensive

DISCLAIMER:

This podcast is for educational and informational purposes only. Although I am an EMDR consultant-in-training and trauma therapist, this podcast is not a substitute for therapy, clinical consultation, or professional advice. Always seek the advice of your own therapist or other qualified mental health providers with any questions you may have regarding your mental health. This podcast, and this episode, are not meant to substitute legal, accounting, or financial planning advice from lawyers, accountants, and professional financial planners.

Welcome back to the Liberated Trauma Therapists Club podcast! Today we have a very special guest (who also happens to be my EMDR Consultant!), Dr. Carolyn Solo, PhD LCSW. In this episode, we dive into:

• The need to be supported as EMDR therapists, not just clinically but also for the business side of things (EMDR Consultants make the best business coaches, in our opinion!);
• EMDR Intensives and premium fee setting is not just for "seasoned" therapists;
• The importance of mastering EMDR Standard Protocol and put the breaks on trying to learn every single protocol out there;
• How EMDR Consultants who are also business coaches can help you get a return on your investment, unlike clinical trainings alone.

Places where you can find Dr. Carolyn Solo, PhD LCSW:

• Podcast: Future Template Parent
• Instagram: @futuretemplateparent
• Website

🤩 Spend the day with me and learn how to charge $200+/session!!!

• Learn how to build a burnout proof private practice, setting yourself up to generate 6 figures as an EMDR therapist;
• Become more confident in your clinical skills;
• Get 4 hours of EMDRIA consultation hours for certification.

✨ Schedule your FREE CALL where we spend 30 mins auditing your marketing✨ 

• We'll also discuss if the 1 Day Intensives with me is the right next step for you.

Follow us on Instagram, @liberatedtraumatherapistsclub

DISCLAIMER:

This podcast is for educational and informational purposes only. Although I am an EMDR consultant-in-training and trauma therapist, this podcast is not a substitute for therapy, clinical consultation, or professional advice. Always seek the advice of your own therapist or other qualified mental health providers with any questions you may have regarding your mental health. This podcast, and this episode, are not meant to substitute legal, accounting, or financial planning advice from lawyers, accountants, and professional financial planners.

Hey everyone! Let's expose ourselves to our fears (AGAIN), shall we? Today we talk about some of our worst nightmares as EMDR therapists in private practice:

• One of the most common clinical fears: A client dissociates in session and you didn't see it coming
• The most common business fear when in solo private practice: Others are judging your premium fee, saying it's excessive and unethical

It's a gooood one 🔥👀

Resource mentioned in the episode:

• Dissociative Experiences Scale (DES), online version

🤩 We're starting to take names for the very first cohort of the Confident Practice program (12 weeks)!!!

• Learn how to build a burnout proof private practice, setting yourself up to generate 6 figures as an EMDR therapist;
• Become more confident in your clinical skills;
• Get all your EMDR group consultation hours for certification + two 1 hour deep-dives with me.

✨ Get your name on the waitlist here✨ 

Follow us on Instagram, @liberatedtraumatherapistsclub

DISCLAIMER:

This podcast is for educational and informational purposes only. Although I am an EMDR consultant-in-training and trauma therapist, this podcast is not a substitute for therapy, clinical consultation, or professional advice. Always seek the advice of your own therapist or other qualified mental health providers with any questions you may have regarding your mental health. This podcast, and this episode, are not meant to substitute legal, accounting, or financial planning advice from lawyers, accountants, and professional financial planners.

Hey everyone! Let's expose ourselves to our fears, shall we? Today we talk about common fears EMDR therapists in private practice have and what to do about them. We talk about:

• One of the most common clinical fears: when our client reports "nothing" after a BLS pass (cue music: dun dun dun ...!)
• The most common business fear when in solo private practice: not having enough clients!

Sounds scary, huh? DON'T FEAR. DANIK IS HERE. (lol!)

Resources mentioned in this episode:

• Mini training on cognitive interweaves (26 mins!), Simplifying Cognitive Interweaves. So far 188 people took it and love it (don't buy it if you already took it in the past, it's the same!);
• Zoom chat with me (free) to secure your spot inside the Confident Practice program for EMDR therapists in private practice. Doors open in April with only 8 spots open.

DISCLAIMER: This podcast is for educational and informational purposes only. Although I am an EMDR consultant-in-training and trauma therapist, this podcast is not a substitute for therapy, clinical consultation, or professional advice. Always seek the advice of your own therapist or other qualified mental health providers with any questions you may have regarding your mental health. This podcast, and this episode, are not meant to substitute legal, accounting, or financial planning advice from lawyers, accountants, and professional financial planners.

Hello everyone, welcome back to the Liberated Trauma Therapists Club! We're starting 2025 with a bang: Can I really charge a premium fee for my EMDR service if I'm new at EMDR?

In this episode, we expose the fact that being "new" at something is a construct - that even if we have 20, 30+ years of experience in the field, it doesn't automatically mean that we will give ourselves permission to charge a fee that makes sense for our business and personal needs.

As an EMDR consultant-in-training and business coach, I help you understand:

• The skills you need to develop in order to be successful at charging premium fees;
• The clinical skills you need to develop in order to be a reputable EMDR therapist (it's not what you think !!);
• How the corporate world contaminated our thinking;
• Understand the client journey you have to take therapy seekers on in your social media content and in your website/Psychology Today profile copy.

Resource mentioned:

5-Day Niching Challenge inside the Liberated EMDR Therapists Club Facebook group: click here

Thank you, I’ll talk to you next week!

DISCLAIMER:

This podcast is for educational and informational purposes only. Although I am an EMDR consultant-in-training and trauma therapist, this podcast is not a substitute for therapy, clinical consultation, or professional advice. Always seek the advice of your own therapist or other qualified mental health providers with any questions you may have regarding your mental health. This podcast, and this episode, are not meant to substitute legal, accounting, or financial planning advice from lawyers, accountants, and professional financial planners.