In this insightful, Mourad Bahrouch sits down with Jona Bronkhorst to explore the intersection of art, technology, and human intuition. Jona shares his journey from traditional design education at Rietveld Academy to embracing AI as a creative tool. They discuss how AI mirrors human dreams, the dangers of over-reliance on algorithms, and the evolution of B2B marketing strategies with AI.

From the rise of AI-generated content to the future of personalized media, this episode unpacks the philosophy, ethics, and practical applications of AI in creative industries. Mourad and Jona debate whether AI can truly be creative, how brands and agencies are integrating AI, and why staying human-centered is key to success. Whether you're an artist, entrepreneur, or AI enthusiast, this conversation will leave you with game-changing insights on the future of work and creativity.

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