On this episode I’m back with Luke Hodgson, co founder of Commerce thinking and high cohesion and we’re discussing New Product Development 101.

Before jumping into it, we recap on last week’s episode and bring you up to speed with Trump’s tariffs. We also explore what we’re hearing on the ground from brands who are trying to navigate this new trade normal.

Then we get into New Product Development 101. We start with the triggers that spawn a New Product Development process, how to forecast demand and effectively use marketing data, the importance of supplier relationships, how AI is impacting NPD, product launch failures of the last 10 years and whether Sketchers bet on Harry Kane will pay off.

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