OnBase: Smashing Sales and Marketing Misalignments

Ep. 150 | Personalized GTM intelligence system. Ft. Jeff Richardson, Accelerated Enrollment Services


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In this episode, Jeff Richardson talks about Personalized GTM intelligence system. He shares his insights on the need for a go to market team to have their own data science team. Jeff defines how the framework work and he also adds Why 'one size fits all' data strategy doesn’t work.

Contact Jeff Richardson | Follow us on LinkedIn.

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OnBase: Smashing Sales and Marketing MisalignmentsBy Demandbase

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