So This Is My Why

Ep 150.2: I committed career suicide?! | Jonathan Mildenhall (ex-CMO, Airbnb & ex-SVP, Coca-Cola)


Listen Later

Jonathan Mildenhall is the former Managing Director of TBWA, SVP of the Coca-Cola Company, first CMO at Airbnb and Independent Board Member at Peloton Interactive, Co-Founder of TwentyFirstCenturyBrand and current Chief Marketing Officer at Rocket Companies.

And we are back this week with Part 2 of our interview with Jonathan.

Last week, we dove deep into his childhood growing up & how everything was stacked against him: he was the only black person in his family and community, was working class and grew up in a housing estate, attended a polytechnic, experienced blatant racism and physical abuse and also had zero connections in advertising

The very industry that he rose to the very top in.

In Part 2, we delve deep into his career. 

What it means to join Coca-Cola when it was creatively bankrupt, the stories behind some of his biggest and most successful advertising campaigns including have two ads being featured at the same Superbowl, why he gave it all up for a then unknown startup called Airbnb, what it takes to ‘make it’ in his team and so much more.

And in case you didn’t know, this interview is also available on Youtube. Check it out via the links below.

Now are you ready?

Let’s go!

Highlights:

  • 2:17 Coca-Cola was creatively bankrupt?!
  • 7:31 Being Coca-Cola's poster child for diversity - 2014 Super Bowl [America the Beautiful]
  • 15:35 The only CMO to have 2 Super Bowl ads play at the same time
  • 16:14 How Brian Chesky convinced Jonathan to commit career suicide
  • 22:10 Building an Olympic marketing team
  • 26:08 Why 25% of people don't make it in Jonathan's team
  • 27:17 Who is Jonathan Mildenhall the leader?
  • 29:25 Launching his own company
  • 37:12 A Colourful View from the Top
  • 41:52 Advice to any aspiring CMO before they take the seat?
  • 44:20 Brand marketing or customer marketing?


🙊 Want to support STIMY for as little as $0.10/day? https://www.sothisismywhy.com/support-stimy/

📍Show notes: https://www.sothisismywhy.com/150 

🍿 YouTube: https://www.youtube.com/watch?v=cumagnVOlRQ&t=1s&list=UULFSZlcS5ooyCjj_MkrmH_WhQ 

💌 Weekly STIMY Newsletter on the art of storytelling + building your personal brand (+snippets of STIMY behind-the-scenes): https://sothisismywhy.ck.page/profile

✍🏻 Leave a review on STIMY: https://podcasts.apple.com/gb/podcast/so-this-is-my-why/id1521191442

...more
View all episodesView all episodes
Download on the App Store

So This Is My WhyBy Ling Yah

  • 5
  • 5
  • 5
  • 5
  • 5

5

21 ratings


More shows like So This Is My Why

View all
Odd Lots by Bloomberg

Odd Lots

1,683 Listeners

Pivot by New York Magazine

Pivot

8,326 Listeners

The Daily by The New York Times

The Daily

112,729 Listeners

How To Fail With Elizabeth Day by Elizabeth Day and Sony Music Entertainment

How To Fail With Elizabeth Day

1,375 Listeners

Conan O’Brien Needs A Friend by Team Coco & Earwolf

Conan O’Brien Needs A Friend

58,781 Listeners

Do More - Take Charge of Your Life by domoreasia

Do More - Take Charge of Your Life

0 Listeners

The High Performance Podcast by High Performance

The High Performance Podcast

663 Listeners

Keluar Sekejap by Khairy Jamaluddin dan Shahril Hamdan

Keluar Sekejap

8 Listeners

Money Stuff: The Podcast by Bloomberg

Money Stuff: The Podcast

374 Listeners

The Rest Is Classified by Goalhanger

The Rest Is Classified

776 Listeners