In this episode, we are joined by Michael Roderick. Michael is the CEO of Small Pond Enterprises which helps thoughtful givers become thought leaders by making their brands referable, their messaging memorable, and their ideas unforgettable. He is also the host of the podcast Access to Anyone which shows how you can get to know anyone you want in business and in life using time-tested relationship-building principles. Michael's unique methodology comes from his own experience of going from being a High School English teacher to a Broadway Producer in under two years. August 9, 2021

00:00 – Intro

www.social-engineer.com

www.innocentlivesfoundation.org

Managed Voice Phishing

Managed Email Phishing

Adverserial Simulations

Social-Engineer channel on SLACK

CLUTCH

02:08 – Intro to Michael Roderick, CEO of Small Pond Enterprises

www.smallpondenterprises.com

www.accesstoanyonepodcast.com

03:20 – High school teacher – where did that come from and what were you teaching?

04:17 – You moved to New York and while teaching high school, you decided you wanted to be a producer. How did that come about?

09:49 - Was all of what you are saying a plan of yours, or you just did it and it worked out?

11:45 – You were doing something for these people with no ask in return. This makes such a psychological bond with these people. Why would you do this?

14:41 – What framework did you create out of this experience?

19:45 – You've got direct and indirect approach, what are the other two?

23:07 – What methods do you use to find the detail about who you are approaching for the mutually beneficial approach?

27:19 – What's the "E"?

35:16 – Did you come up with "DIME"?

35:55 – How can an average person use the skills you talked about to cultivate a network?

39:49 – Finding Michael on the Internet:

www.smallpondenterprises.com

www.myreferabilityrater.com

Social Media links (not mentioned in podcast)

Twitter: https://twitter.com/MichaelRoderick

LinkedIn: https://www.linkedin.com/in/michael-roderick-1161571/

Facebook: https://www.facebook.com/mike.roderick.940

40:37 – Who is your greatest mentor?

Jeff Madoff

41:37 – Favorite Books

Your Brain at Work – David Rock

Breakthrough Advertising – Eugene Schwartz