In this episode of the Mountain Collective Podcast, host Mourad Bahrouch sits down with Rafael Costa (Ragaco), a Senior Creative Art Director and AI Creative Ambassador at Monks, to explore the intersection of AI, creativity, and business. Ragaco shares his journey into AI, how he uses it to enhance creative storytelling, and how brands can leverage AI to create engaging content while maintaining authenticity. He provides actionable insights on how to pitch AI-driven projects to clients, navigate legal concerns, and use AI as a tool to enhance—not replace—human creativity.

They also dive into the power of storytelling in an AI-driven world, breaking down the importance of emotional connection in branding. Ragaco shares real-world examples, including his recent work on a Puma AI-powered campaign, and how businesses can use AI without alienating their audience. If you’re a creative, founder, or freelancerlooking to understand AI’s impact on the industry, this episode is packed with valuable insights.

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https://www.instagram.com/ragaco30/