In this enlightening episode, Andy Hopkins, Executive Producer at Future Deluxe, shares his fascinating journey from ad-loving student to industry-leading creative producer. With experience at studios like MediaMonks and Nexus Studios, Andy reflects on how a love for strategy and storytelling evolved into a full-blown career in immersive and experimental design. He walks us through the early days of his inspiration, his time at Mercedes-Benz, and why he ultimately pivoted toward creative agency life.

The episode dives deep into the evolving relationship between creativity and AI. Andy makes a compelling case for why artists should embrace AI as a tool that removes creative barriers rather than fear it as a threat. He touches on the parallels with photography’s early skepticism, explains how tools like Sora and Midjourney are transforming workflows, and shares an inspiring story about a Future Deluxe team member who used AI to design a real silver ring. This episode is a must-listen for creatives navigating the rapid changes in tech and artistry.