On this episode I’m chatting with Hamish McKay, co founder of Order Editing, and we’re discussing what it’s like to build a $20m app in public.

We discuss how the origins of Order Editing, the moat they’ve built by building in public, the realities and exhaustion that comes from building in public, his personal branding framework, the importance of vulnerability, why they encourage their team to build their own personal brands, the stark reality of bootstrapping, where they sit within commerce technology landscape and what life would be like after they sell for $20m.

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