Lamar Steiger returns as a guest in his role both as a rancher and a consultant to beef retailers as we discuss the value in knowing and understanding more about the end user of our product, we call Beef.  We’ll also get an update on the Walmart Beef Supply Chain... and while we’re on the topic of Beef Supply Chain, let's talk vertical integration.  Do WE really understand what the customer wants, or are we wanting… what We want?

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