Back at it again, with Joshua Barrows interviewing Toby Kennedy!

Here's the HOT question: What does it take to keep a great client?

In this episode of The H.I.T. Podcast, Joshua Barrows shares a memorable analogy—comparing a valuable client to a “beautiful wife.”

The idea is simple: when something (or someone) is valuable, there will always be other options. In today’s marketplace, top clients are constantly being approached by brokers, vendors, and new technology solutions.

So how do you keep them?

We break down what actually matters:

• You can’t rely on artificial locks
• Contracts and barriers won’t protect a relationship long-term.
• Focus on your own grass
• Stop worrying about competitors—invest in making your current relationships stronger.
• Consistency matters
• Great relationships require constant attention and effort.
• Deliver real value
• When clients have options (and they will), they stay because they know they’re in the right place.

This is a simple but powerful mindset shift for anyone in business, leadership, or client-facing roles.