Walk-Ins Welcome: A Healthcare Marketing Podcast

Ep. 156: Can We, Should We? A Decision Framework for Urgent Care Owners


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In this episode of Walk Is Welcome, we dive into a practical decision-making framework designed specifically for urgent care owners facing constant requests for sponsorships, advertising, and business opportunities. Nick and Michael break down the "Can We, Should We" framework - a simple yet powerful tool that helps clinic owners evaluate and respond to business opportunities with confidence. Developed from real conversations with urgent care operators, this episode provides a clear method for assessing both the capacity ("Can We?") and strategic fit ("Should We?") of any opportunity. Whether you're considering local sponsorships, new software implementations, or marketing initiatives, this framework helps protect your time, resources, and team while ensuring alignment with your clinic's mission and values. Plus, get access to a free downloadable decision-making template that you can start using immediately in your urgent care practice.


Decision-Making Template: https://docs.google.com/document/d/1f3isvusRiWO3FG7rX7LOVI7F6AaL9NjCwVIfbJJk-zE/edit?tab=t.0#heading=h.gn1dv19xzbj7

💬 Have a question or a story we should feature as an episode? Email us at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠[email protected]⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
🎵 Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
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Walk-Ins Welcome: A Healthcare Marketing PodcastBy Patient Care Marketing Pros

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