On this episode I’m talking about investing in creator brands with CJ Daniel-Nield, co-founder of Planes Studio.

We unpack why creator-led businesses are booming, the shift from personal brand to product ecosystem, and why CJ believes creators have already solved the hardest part of building a business: distribution.

We dive into projects like Skin Rocks and Mila, explore the challenges around LTV and long-term engagement, and discuss what it takes to spin a creator brand out into a standalone company. CJ also shares more on Kites—Planes’ new initiative to support creators with capital, product, and operational backing—and what the modern playbook for audience building looks like in a post-D2C world.

If you’re building, backing, or advising a creator-led brand, this one’s full of lessons and signals.

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