Discipline doesn’t break down because of lack of motivation, it breaks down when identity is misplaced.

In this episode of Kill Complacency, Marty sits down with Matt Chenard, CEO of Greater Purpose Health & Fitness, to unpack why true consistency starts with identity, not habits. From losing hockey to concussions, to building a gym from a backyard garage, to coaching Christian entrepreneurs, Matt explains how misplaced identity leads to burnout, addiction, and drift — even in good things.

You’ll learn:

• Identity precedes discipline
  When worth is tied to performance, fitness, or success, consistency collapses the moment those things are threatened.

• Good things become dangerous when they become ultimate things
  Exercise, work, and ambition are meant to be stewarded — not worshipped.

• Choosing hard things builds long-term resilience
  Practices like cold exposure, training, and intentional discomfort develop emotional control, clarity, and purpose.

For men who want to lead their families well, build businesses with integrity, and live intentionally without drifting into comfort or burnout.

Follow Matt Chenard:https://www.instagram.com/mattchenard/

Follow Marty Hofmann:

www.martyhofmann.com