Amazon Accelerate 2025 dropped a ton of updates—AI-powered seller assistants, shoppable A+ content, expanded MCF, new ad integrations, and (finally!) the end of commingling. But how much of this is real help for sellers, and how much is just more noise? In this episode of the Ecommosaurus podcast, we cut through the keynote hype to highlight what actually matters for your business. From faster appeals and smarter account health fixes to new ad creative tools, FBA return changes, and yet another round of Prime Day dates, we unpack what’s coming, what’s promising, and what’s still a “believe it when we see it.”

This podcast is sponsored by 50-Pound Boson, an ecommerce marketing agency that aims to help small to medium–sized brand owners grow their ecommerce sales channels. For questions, feedback, ecommerce growth assistance, or if you'd like to be on the show, connect with Ecommosaurus at ⁠⁠⁠⁠⁠⁠[email protected]⁠⁠⁠⁠⁠⁠ or discover ecommerce solutions at ⁠⁠⁠⁠⁠⁠50poundboson.com⁠⁠⁠⁠⁠⁠.