This episode of The Artists Podcast promises a captivating exploration of the evolving media landscape, featuring renowned producer, professor, and media cartographer Evan Shapiro. Known for mapping the tech and entertainment ecosystem with sharp insights, Shapiro’s work in his Media War & Peace newsletter has helped shape the conversation around the future of media. With a background that includes running TV networks, winning an Emmy and two Peabody Awards, and speaking at prestigious events like SXSW and MIPCOM, Shapiro brings unparalleled expertise to the table.

In this episode, Shapiro dissects the mess the media universe is in and addresses the burning question: Is content still king, or has data taken over? 

Key highlights include:

• Data as the Audience's Voice

• Algorithms vs. Creativity

• The Global Fascination with Adolescence:

• The Mass Middle: Streaming giants like Netflix, Amazon, Disney, and Jio are making strategic moves toward appealing to the mass middle. 

• Shakespearean Testing of Content: Shapiro draws a parallel to Shakespeare’s method of testing his plays with live audiences. Should we be testing our content in a similar way before launching it into the world?

• The Evolutionary Leap in Filmmaking:It’s not about competition; it’s about evolution.

This episode offers an insightful look at the intersection of content creation, data, and filmmaking in a rapidly changing industry. Don’t miss it—The Artists Podcast is dropping soon. (Link in bio.)

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Music Courtesy: Francesco Biondi (IPI: 00542050494) pixabay - 

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