Artificial Intelligence In Marketing

For businesses, the opportunities for the use of artificial intelligence in marketing has really skyrocketed.  How is your business planning on making use of this technology this year or next?

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Host 1:                                  00:00                     Podcasting from southern California, this is on the net, your go to for everything you need to know about how to get your business online and keep it there. Brought to you by Lunarpages.  We will help you navigate the mystifying ins and outs of doing business in today’s digital era from web hosting to ecommerce to security and protection. If it has to do with your online presence we’ve got it covered. Let’s get started.

Host 2:                                  00:30                     Hi everyone. For those of you who are joining us for the first time, welcome to On The Net, brought to you by Lunarpages where it’s all about your online presence. For those of you who joined us last week, thank you for coming back. This podcast is designed to make doing business online, easy for web designers, developers, bloggers, and online businesses of every shape and size. Whether you are new to buying a web hosting plan or you’re running a website and have been doing so for a long time, this podcast will answer your most burning questions. I’m your guest podcaster this week. My name is Lisa Maier. I am the CEO of Directive Group, a digital marketing agency that helps businesses dominate their market. I want to first thank Lunarpages for inviting me to speak with you today. They’ve been a trusted partner of ours for many, many years and I’m honored to be their guest.

Host 2:                                  01:23                     In today’s podcast episode, we’re going to talk about the benefits of adding artificial intelligence to your marketing plans. We’re definitely living in an age where the rate of technology change is unprecedented.  To thrive in this environment, consumers, businesses, and organizations of all types must seek to embrace the new challenges and opportunities that are now available to us in our technology driven world.  For businesses, the opportunities for the use of artificial intelligence in marketing has really skyrocketed, and for many leading companies making use of this technology is a top initiative this year or next. Join us today to discuss how to implement artificial intelligence as part of your marketing program. Digital marketing has been a key element for many companies in many industries for a number of years now, surprisingly 20, if you can believe that. It holds many promises, but as the options continue to proliferate, many companies are not so sure where to invest their dollars, nor do they know which of their investments are actually paying off.

Host 2:                                  02:30                     Aside from the siloed data, there are particular issues around attribution, knowing which tactics actually do contribute to conversions and which are not contributing to conversions and therefore your ROI. There was a promise many years ago when digital marketing c...