The discussion centres on the concept of "demonclients," who initially praise but later demonize service providers.

Shani shares a quote by Betty Davis, "In this business,until you're known as a monster, you're not a star," highlighting the paradox of client behaviour.

They discuss a client who achieved a 129% revenue increasebut later complained about invoicing, despite no changes.

This behaviour is attributed to clients' internal psychological dynamics and the tendency to idolise and then criticise.

The conversation also touches on the importance ofcontinuous education and the challenges of managing client expectations and extreme reactions.

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