On this episode, Scott Howland interviews Florian Bauer of Vocatus AG. Florian is a behavioural pricing expert, looking at the psychology around both buyers, sellers and the pricing models available.

• What is Behavioural Pricing?
• How does it work?
• Success Stories?
• Best practices for behavioural pricing
• Gin and Tonic & Beethoven’s 9th! 

Florian Bauer - https://www.linkedin.com/in/florian-bauer-9623231/
Vocatus AG - https://www.vocatus.de/