Zephr's Subscription Think Tank

Welcome to the next episode in our Subscription Think Tank series!

In this episode, we'll be interviewing Kyle Roof, Co-founder of High Voltage SEO and Page Optimizer Pro, to discuss the science behind search engine optimization. We'll talk about Google ranking factors, algorithm updates, and the core fundamentals that make up a successful SEO strategy.

Listen now to discover:

How to make improvements to your site TODAY
Common misconceptions about Google updates, and what to actually look out for
The importance of intelligent keyword targeting
Striking the balance between value-rich content and SEO content
What Kyle believes are the fundamentals that account for 60% of SEO success

Welcome to the next episode in our Subscription Think Tank series!

In this episode, we'll be interviewing Andres Glusman, CEO of Dowhatworks, to discuss the science behind split testing, and how subscription businesses can test and iterate quickly in an ever-changing digital world.

Listen now to discover:

How to be efficient with split testing
Common misconceptions about split testing, the truth and the myths
The importance of agility, automation, and tech flexibility
What data Andres recommends gathering to make the most out of audience insights 
Why Andres believes it's crucial to learn from other industries

Take a look at the audio version of our latest blog: Reviving Readership: How to Implement a Successful Win-Back Strategy

Welcome to the next episode in our Subscription Think Tank series!

In this episode, we'll be interviewing Evgeniy Medvedev, Head of Partnerships at Rarible, to discuss web3 opportunities, NFTs, and what the future holds for media and subscription companies in an ever-changing digital world.

Listen now to discover:

Why launch an NFT project- and how to do it the right way
What 'gamification' means, and it's uses for building strong communities
Evgeniy's predictions about the future of media in web3
Common misconceptions about NFTs, the truth and the myths

Take a look at the audio version of our latest blog: Building Authority in Google's New Algorithm

Welcome to the next episode in our Subscription Think Tank series!

In this episode, we'll be interviewing Marisha Lakhiani, VP of marketing at Mindvalley, to discuss rapid subscription growth, lifelong communities, and how to market products during the economic squeeze. 

Listen now to discover:

Why A/B testing stretches beyond what most marketers do
How to create bestselling products by listening to audience feedback
How Mindvalley built strong communities full of brand ambassadors
Marisha'a tips for a good upsell and cross-sell strategy

Take a look at the audio version of our latest blog: Trust: The Key to Long-Term Retention

Welcome to the next episode in our Subscription Think Tank series! 

In this episode, we'll be interviewing Matthew Holman, Co-founder and Head of Growth at Qpilot, to discuss conversion optimisation, churn, and consistent experiences in physical product subscriptions.

Listen now to discover:

• The churn and retention feedback loop
• Page optimisation and boosting conversions at every step of the customer journey
• Matt's tips for a robust subscription business model
• Why personalisation is becoming even more crucial today

Welcome to the next episode in our Subscription Think Tank series! 

In this episode, we'll be interviewing Scott Hurff, Tinder innovator and Churnkey Co-founder, to discuss subscription innovation, personalisation and churn prevention.

Listen now to discover:

Why Tinder chose the subscription route in an industry dominated by other models. 
Future product innovation in subscriptions.
Why personalisation is crucial to customer satisfaction.
Common churn issues and the do's and dont's for reducing churn.

Take a look at our audio version of our latest blog: Intelligent Paywalls and Dynamic Paywalls: Similarities and Crucial Differences.