Zephr's Subscription Think Tank

Scott Howland is back again, this time interviewing Jeppe Bjerrum of Jysk Fynske! They discuss how Jysk Fynske managed to very successfully r educe their churn through various different touch-points and methods, and also how behavioural pricing encouraged them not to heavily discount.

• How Jysk Fynske reduced churn!
• Creating subscription value quickly!
• From 5% to 15% churn savings with one technique!
• Top 3 ways to reduce churn

This week sees Scott Howland interview David Lockie, Founder of Pragmatic. They discuss all things Web Monetisation and key ways to maximise revenues.

• Solving the revenue maximisation problem
• Why is publishing evolving so fast
• User centric experiences
• Top 3 ways to diversify revenues
• Bison beer

We review and digest the brand new report conducted by the brilliant Collingwood Advisory - Growth Amid Uncertainty. Joining Scott Howland today is Collingwood Advisory's Piers Bearne, CEO, and Jen Thoroughgood, CPO.

Link to Report - https://bit.ly/2BSXY1o

Over 100 B2B Media and Events CEOs and Founders were all interviewed discussing their priorities, success criteria and challenges for 2020. Collingwood Advisory also have some key recommendations for anyone in this space! A MUST LISTEN!

On today's Zephr Podcast Session, Scott Howland interviews John Schlaefli, CRO, of FIPP. With the unprecedented times that we've faced, FIPP have had events postponed, cancelled and revenues have had to pivot. We dive into more of this in this latest episode!

• Full Strategic Pivot
• Drastic Revenue Changes
• Jumping on Webinars
• What the Future Holds
• Guinness and Cider!

CEO and Founder of Martech Alliance, Carlos Doughty, joins Scott Howland in this latest Zephr Podcast Sessions episode. They discuss the best steps to navigate the martech landscape, choosing your stack and what best-of-breed means.

• Navigating the Martech Landscape
• 4 P’s of Martech
• Features vs Functionality
• 90’s Hip-Hop, Tequila and layers of a cake!

GM of Mantis (A Reach PLC company), Ben Pheloung, is today interviewed by Scott Howland of Zephr. This episode covers the world of keyword blocking and brand safety and ways in which publishers and advertisers can ensure there are no more missed opportunities.

• What is Brand Safety
• Why are publishers losing revenue
• What do Peppa Pig, Mel B & Shoot have in common?
• Ensuring no more missed opportunities!

Join us on our latest Zephr Podcast Session, this week featuring Martin Maynard of Spread the Word Media. This week Scott Howland interviews Martin about the COVID-19 crisis, and how it's still ok to sell, it's just techniques that's had to change!
Key Features:
- Championing Innovation
- Trusted Advisors
- Spearheading Communications
- Pharrell Williams and Hop House Lager

Another Wednesday, another podcast! This time, Scott Howland is interviewing Tor Jacobsen of Schibsted. They cover some key areas in the subscription journey including:

• How Schibsted drives their Subscriber Strategy
• Subscriber vs Ad Revenue
• What’s the key drivers of Subscriber growth
• Top tips for starting a brand new subscriber strategy

CEO of Browsi, Nate Zenou, joins Scott Howland of Zephr for this episode of Zephr Sessions. In this episode, Scott and Nate discuss optimising ad inventory.

• Subscriber vs Ad Revenue
• What does view-ability mean for advertising?
• How you can increase view-ability
• Leveraging AI for Ad Optimization

In this podcast Scott Howland of Zephr interviews founder and MD of Martech Tracker, Jordan Adams. Some of the key themes cover the conflict zone, why marketing and sales are disconnected and answers to the following questions:

• What are demand and lead generation?
• Why do people confuse the two?
• How you can nurture demand to produce strong leads
• Top 3 tips for implementing a demand generation strategy