Zephr's Subscription Think Tank

In this session, Scott Howland is joined by Shannan Bowen and Jessica Gilbert of McClatchy. Covered in the session are thoughts on the local news movement, how McClatchy continues to support this mission, how story design became key, and how leveraging dynamic user experiences is helping drive value for the organisation.

In this episodes, Scott Howland is joined by James Hewes, CEO of FIPP. They discuss the ever changing publishing landscape, covering off James experience over the years, from the BBC, working in the Middle East, to now at FIPP and their new membership approach.

In this episode, Scott Howland is joined by Ryan Sholin of Wordpress VIP. They discuss DXP vs Agile CMS, best of breed approaches, soccer dads and much more. 

• What is a DXP?
• What’s an Agile CMS?
• Best of Breed vs All in One
• Speed to Market

In this episode, Scott Howland is joined by Ollie Henderson, founder of Bamyazi and current CEO of Odin. They look at the future of work, and discuss ways in which this has carved out a new future for not only publishing and media houses, but businesses as a whole.

• What is the future of work
• Working less...lazy?
• The flipped workplace

For more: https://futureworklife.substack.com/

In this episode,  Scott Howland speaks with Karsten Madsen, CEO and Founder of Morning Score. They discuss actual real figures from Morning Score's scaling subscriptions looking at Cost of Acquisition, Customer Lifetime Value and how this affects the growth of a business.

• What is Cost of Acquisition (CAC)
• How this relates to Lifetime Value
• Real Morning Score examples

In this episode, Scott Howland is joined by Shawn Azman of Vidora. They discuss about being in the era of Data Driven Marketing and how you can be effective using Customer Data in your strategy.

• Data Driven Marketing
• Using Customer Data
• Machine Learning Pipelines
• Travis Scott & Champagne

In this episode, Chris Scott, Zephr's Co-Founder and CPTO) talks to us about User States and why these are relevant and key for today's publishing and media industry.

• What are user states
• How’s it relevant for today’s publishing and media industry
• Understanding retention and your customers’ lifecycle
• How do you keep users engaged
• Identifying markers for customer churn 
• Challenges media and publishing will face in 2021

In this session, slightly different tact, with a recording of our fireside chat at the FIPP World Congress where James Henderson (Zephr CEO) interviews Julian Thorne (Chief Customer Officer - Dennis Publishing), Debora Brooksbank-Taylor (CTO & Programme Director - New Scientist) and John Schaefli (Chief Revenue Officer - FIPP).

Building Customers for Life

• Recording of the FIPP World Congress Session
• The cultural shift in publishing monetisation and approach
• How tech relates to this change of approach and model...
• Key outcomes - what you should focus on
• What does success look like

In this episode Scott Howland is joined by Robbie Kellman Baxter of Peninsula Strategies, or maybe better known being the author of The Forever Transaction and Membership Economy. They caught up about Subscription Strategies, why they're so popular and why Robbie herself fell in love with this business approach.

• Why Robbie loves recurring revenue strategies
  (clue, stems from Netflix!)
• Why they are becoming so popular
• The shift from one-time to recurring relationships
• Curation, replenishment and access subscriptions
• The Forever Transaction and Membership Economy
• Taylor Swift, Lizzo and a glass of white wine!

In this episode, Scott Howland is joined by Ricardo Molina of Brightbull, who's an expert in all things B2B Publishing and Events. Today they discuss:

• What’s happened to the events industry
• Iteration and Pivots
• Key Pillars for Digital Transformation 
• Products, Data, Tech/Tools, Process & People/Teams
• TEQUILA!