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Zephr's Subscription Think Tank
Zephr's Subscription Think Tank episodes
- Ep 23 - Michael Mendoza (Lineup Systems) - Ads & Subscription Teams Working Together
How Advertising and Subscriptions Teams Can Work Together to the Same North Star!
- What’s the difference between ads and subs teams
- Is there a mindset difference
- How teams can ensure they work closely together and not fight against each other
- How can publishers drive both ads and subs side by side?
36 min - Ep 22 - Justin Wohl (Salon.com) - Creating a Publishing Strategy
In this weeks episode, Justin Wohl, CRO Salon.com, is talking with Scott Howland about creating a publishing strategies and other new ways to monetize content.
- What is a publishing strategy
- How has the landscape changed
- Marie Kondo’ing your business
- Newer revenue strategies
- Key tips to apply to your strategy
22 min - Ep 21 - Grzegorz Piechota (INMA) - Reader Revenues & Customer Value Chains
We're back with Zephr Podcast Sessions, and Scott Howland is interviewing Grzegorz Piechota of INMA. In this session we learn about reader revenues, customer value chains and good ol' Oxford beers!
- What are reader revenues
- How does this relate to the customer value chain
- Gaining customers and retaining customers
- Growing customer relationships
- The future of reader revenue...
32 min - Ep 20 - Bianca Allan (Financial Times) - Cross Collaboration with Agencies and Publishers
This episode, Scott Howland is joined by Bianca Allan of the Financial Times. They discuss marketing strategy and cross collaboration between agencies and publsihers in the strategy/performance world!
- What does this mean?
- What are strategic agencies?
- What are performance agencies?
- Best ways in which to align as one business
- Benefits to removing competition
- Top tips to align agencies and collab
22 min - Ep 19 - Richard Harding (Haymarket Media) - Taking a Global Role: Where to Start?
This episode hears incredible insight from Richard Harding, Group CTO, of Haymarket Media, who is interviewed by Scott Howland. They discuss where to start when taking a global role, and some great insight into this incredible career.
- People, Process, Technology
- Technology for technology's sake
- Great conversations, why this matters
- TechnologyChiefs
- Punk IPA and Swedish House Mafia
- Plus some great insight from Richard’s incredible career across organisations like Heathrow and Haymarket Media
24 min - Ep 18 - Rob Kinsella (Irish Times) - Future of Publishing Monetisation
Scott Howland is joined by Rob Kinsella, Head of Client Solutions, at the Irish Times. Today they discuss how leveraging client relationships can help with continuous monetisation of publishers, and also a look into the future of publishing!
- Background of the Irish Times
- What does the Head of Client Solutions do?
- What are client relationships?
- What does the future hold for monetisation in publishing?
- Oasis, Leeds Leeds Leeds & Guinness!25 min - Ep 17 - Raoul Monks (Flume Sales Training) - Shifting Perspectives in Sales
In this Zephr Podcast Sessions, Scott Howland is joined by Raoul Monks, Founder and Director of Flume Sales Training. They explore the shifting perspectives in sales and how pivoting your sales strategy could be the best thing for your business this year.
- Why are perspectives shifting?
- The rules book has been ripped up, what does this mean?
- If people aren't up for changing, what's going to happen?
- Top tips for navigating these changes?
- Dead Pony Club & a great Bon Iver track!
LinkedIn - https://www.linkedin.com/in/raoulmonks/
Flume Sales Training - https://flumetraining.com/24 min - Ep 16 - Florian Bauer - Behavioural Pricing
On this episode, Scott Howland interviews Florian Bauer of Vocatus AG. Florian is a behavioural pricing expert, looking at the psychology around both buyers, sellers and the pricing models available.
- What is Behavioural Pricing?
- How does it work?
- Success Stories?
- Best practices for behavioural pricing
- Gin and Tonic & Beethoven’s 9th!
Florian Bauer - https://www.linkedin.com/in/florian-bauer-9623231/
Vocatus AG - https://www.vocatus.de/25 min - Ep 15 - Simona Zanette (Hearst Digital SA) - New Revenue Streams for Publishers
In this session, Scott Howland, talks with Simona Zanette, MD Hearst Digital SA, on how they're adapting and changing their revenue streams. Key areas include live events and white label of their content hub.
- Current Revenue Streams for Hearst
- Hearst Live - Event Focused Revenue
- Content Hub - White Labeled Revenue
- Adapting to New Ideas and Change
- The Future of Revenues
24 min - Ep 14 - Josh Bloom - Why Brands Leverage Video
This week on the Zephr Podcast Session, Scott Howland interviews Josh Bloom, previous Head of Video at Mumsnet. They talk about leveraging video and strategies around this.
- Why brands leverage video
- Is it as easy as using an iPhone?
- Key benefits of video in your strategy
- Examples of it working well at Mumsnet
- Top tips to starting your video strategy
23 min
About Zephr's Subscription Think Tank
From the publisher's feed
Monthly Podcast hosted by Zephr leadership teams, featuring interviews with subscription experts from various industries such as Publishing, SaaS, and E-commerce.