Zephr's Subscription Think Tank

Zephr's Subscription Think Tank

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Zephr's Subscription Think Tank episodes

  • Ep 3 - Richard Holden (The Economist) - Product Management

    Deputy Head of Product, Richard Holden, is interviewed by Scott Howland of Zephr on being a Product Manager at a tier 1 publisher. In this podcast, Richard and Scott discuss:

    • Why The Economist focused on a whole new codebase
    • What does Product Manager mean within a publisher
    • Building a mobile app to focus on subscribers
    20 min
  • Ep 2 - Matt Lindsay (Mather Economics) - Propensity Modelling

    CEO of Mather Economics Matt Lindsay is interviewed by Scott Howland of Zephr on the importance of Propensity Modelling. In this podcast, Matt and Scott discuss some key questions:

    • What is Propensity Modelling and how can it transform subscription businesses?
    • How can understanding Propensity to Buy drive acquisition and reduce CAC costs?
    • Why should you use Propensity to Churn metrics to manage upsell?
    20 min
  • Ep 1 - Julian Thorne (The Big Wheel Consultancy) - Lifetime Value

    CEO of Big Wheel Consultancy Julian Thorne is interviewed by Scott Howland of Zephr on the importance of Customer Lifetime Value. In this podcast, Julian and Scott discuss:

    • What Lifetime Value (LTV) is and why it matters,
    • How LTV is measured, and what it tells you about acquisition, churn and retention,
    • How applying LTV metrics can change your business model and drive revenues,
    • What strategies to adopt to improve LTV.
    24 min

About Zephr's Subscription Think Tank

From the publisher's feed

Monthly Podcast hosted by Zephr leadership teams, featuring interviews with subscription experts from various industries such as Publishing, SaaS, and E-commerce.