CEO of Mather Economics Matt Lindsay is interviewed by Scott Howland of Zephr on the importance of Propensity Modelling. In this podcast, Matt and Scott discuss some key questions:<ul><li>What is Propensity Modelling and how can it transform subscription businesses?</li><li>How can understanding Propensity to Buy drive acquisition and reduce CAC costs?</li><li>Why should you use Propensity to Churn metrics to manage upsell?</li></ul>

CEO of Mather Economics Matt Lindsay is interviewed by Scott Howland of Zephr on the importance of Propensity Modelling. In this podcast, Matt and Scott discuss some key questions:What is Propensity Modelling and how can it transform subscription businesses?How can understanding Propensity to Buy drive acquisition and reduce CAC costs?Why should you use Propensity to Churn metrics to manage upsell?

Ep 2 - Matt Lindsay (Mather Economics) - Propensity Modelling

Monthly Podcast hosted by Zephr leadership teams, featuring interviews with subscription experts from various industries such as Publishing, SaaS, and E-commerce.

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Ep 2 - Matt Lindsay (Mather Economics) - Propensity Modelling

Ep 2 - Matt Lindsay (Mather Economics) - Propensity Modelling