Business is getting crowded, which means you have to look for meaningful ways to stand out. You should always be looking for opportunities to create real connections with your customer or clients. 

The inspiration behind this post came from a campaign text I received asking me for another donation. I started considering whether or not I felt compelled to do so. Then I realized, they missed a lot of opportunities to prime me for this question. 

They missed a lot of opportunities to make me want to say yes. Instead, I just asked "Why should I?"

Here's the link to the Twitter thread I sent to the Senator: https://twitter.com/annaruthus/status/1145126442856067073