On this episode, I chatted with Rebecca Nixon who is the current CMO at Aprao. 

We dived into why the "channel" itself doesn't matter & why achieving clear product-market-fit is ABSOLUTELY crucial for B2B SaaS companies, when starting out. We also talked about how B2B SaaS companies need to really understand the needs of their target audience & not just how it relates to their software.

If you want to check out Aprao, click here: https://www.aprao.com/