When we outsource marketing, it's often to hand over daily execution and get some things off our plates. You want to grow your business, and have tried hiring social media managers and virtual assistants. But you aren't seeing the results you anticipated. You're disappointed by their performance, and they're doing things you never intended for them to do, or worst of all, they're not doing anything at all.

What could possibly be going on? Well. I'm here to explain why and what to do about it.