Amazon’s Fall Big Deals Days came and went, but was it worth the hype? Between shoppers feeling deal fatigue, inflation fears cooling enthusiasm, and brands wondering if discounts still move the needle, this round left plenty to unpack. We break down what worked, what flopped, and whether October’s sales surge actually sets the stage for a stronger Q4 or just spreads holiday spending thinner. Was this a smart seasonal strategy, or has Amazon officially hit “too many Prime Days” territory?

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