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We trace Melissa’s move from overwhelmed solo CPA to booked-out fractional controller using a gateway offer, a short solo podcast, and thoughtful digital networking. Practical steps, real numbers, and a system any service founder can adapt without a big budget.

• launching a service business after corporate
• early marketing missteps and lessons learned
• the strategic spark and defining a gateway offer
• email list basics and simple CRM choices
• short solo podcasting with AI-assisted scripting
• street team tactics for early reviews and reach
• practical lead magnets that DIY audiences love
• parasocial trust and authentic brand voice
• niche communities and curated LinkedIn pods
• turning content into discovery calls and clients
• designing a service staircase for scale
• how to contact Melissa and work with her

Head down to the show notes page and I for the waitress to join the tiny marketing club where you get to work one on one with me with training, feedback, and pop up coaching that will help you scale your marketing as a B2B service business

Join my events community for FREE monthly events.

I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy.

Join the community here!

Are you tired of prospects ghosting you? With a Gateway Offer, that won't happen.

Over the next Ten Days, we will launch and sell our Gateway Offers with the goal of reaching booked-out status!

Join the challenge here.

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Apply for the Tiny Marketing Club >>> Join the Club
Come tour my digital home :) >>>Website
Wanna be friends? >>> LinkedIn
Let's chat every Tuesday! >>> Newsletter
Catch the video podcast on YouTube >>>YouTube
Join my event group for live events >>>Meetup