Yes, BFCM traffic skyrockets. No, that does not mean you should throw your whole bank account at ads. This episode dives into the myth vs. reality of holiday visibility, when to push hard, when to coast the organic wave, and how to set limits before your spend snowballs into regret. We explain prep your ads before the chaos, what budget multipliers to expect, how to use bundles + giftability to protect margins, and retention plays that turn BFCM shoppers into actual customers. If you want strategy instead of stress, buckle in.

This podcast is sponsored by 50-Pound Boson, an ecommerce marketing agency that aims to help small to medium–sized brand owners grow their ecommerce sales channels. For questions, feedback, ecommerce growth assistance, or if you'd like to be on the show, connect with Ecommosaurus at ⁠⁠⁠⁠⁠⁠[email protected]⁠⁠⁠⁠⁠⁠ or discover ecommerce solutions at ⁠⁠⁠⁠⁠⁠50poundboson.com⁠⁠⁠⁠⁠⁠.