Amazon swears it is making advertising simpler. Then it drops a dozen new tools, new naming conventions, new metrics, and a “full funnel” push that conveniently sells more of its inventory. We sort through the chaos: What actually helps SMBs? What is meant for enterprise only? And what feels like… let’s call it “creative packaging” of features advertisers already had? This recap is your guide to what matters and what belongs straight in the recycle bin.

This podcast is sponsored by 50-Pound Boson, an ecommerce marketing agency that aims to help small to medium–sized brand owners grow their ecommerce sales channels. For questions, feedback, ecommerce growth assistance, or if you'd like to be on the show, connect with Ecommosaurus at ⁠⁠⁠⁠⁠⁠⁠[email protected]⁠⁠⁠⁠⁠⁠⁠ or discover ecommerce solutions at ⁠⁠⁠⁠⁠⁠⁠50poundboson.com⁠⁠⁠⁠⁠⁠⁠.